Why Video is vital to growing your brand.
https://soundcloud.com/thisiscraves/say
How many videos have you created for your brand? 5? 50? More than 100? None at all?
If you haven’t created any videos, your brand is falling behind. Even just creating a video with sub-par quality is better than nothing as long as your Content brings great value.
Videos for your brand are like pizza – even when it’s bad, it’s still pretty good. Videos are only becoming more popular and show no signs of stopping.
Let’s look at fifteen awesome reasons why you should create a video right now! (After reading this article, of course).
1. More Conversions And Sales With Digital Marketing
Videos can be a serious cash cow for you. Conversions can increase by as much as 80% when you include videos in your content marketing strategy.
After watching an explainer video, sales are reported to increase by 74% right after watching the video.
2. Works For Different Formats
Video also works for many different formats, granted you set up your videos for customer-viewing success.
Surprisingly, 85% of Facebook videos are watched without sound. What does this mean for your videos? It’s a good bet your audience won’t hear your video.
So adding optional subtitles and having a written transcript of the video available will really help your audience absorb your content.
3. Video Marketing Appeals To Lazy People
Okay, let’s admit it – the majority of us who are online watching videos are more or less, not at our most productive.
Videos work great because users today expect content to be engaging, insightful, or entertaining.
The content of your videos can provide all these benefits while placing as little effort on your audience as possible.
All they have to do is hit play, sit back, and take it in.
4. Appeals to Mobile Users
Another way people are increasingly consuming content? On their smartphones.
Video really appeals to mobile-users where their smartphone screens may be too small to comfortably read your blog posts.
If you’re feeling extra accommodating, vertical videos are becoming more popular since the vertical format skips your audience having to rotate their phone.
5. Social Shares: People Share Emotions Not Facts
Explainer videos rule at creating conversions.
But when it comes to videos you use for your social media marketing strategy, emotion rules the game.
People will share videos that touch them on an emotional level with inspirational, positive messages being at the top of the heap.
Videos like this are great for the top of your sales journey and creating awareness of your brand.
6. Get People’s Attention
When you are online, what are you more likely to engage with – a written blog post or a video?
Considering you have smooth wifi, most people would choose the video especially if it’s a fun video to watch.
We live in the attention economy. The oversaturation of content available ensures it’s a constant race to win your audience to your content. If the greatest content ever created is never paid attention to, is it still the greatest content?
7. Improved SEO
Google loves videos. And we love when search engines love our content because it propels it to that coveted 1st page rank. According to Moovly, your website is 53 times more likely to show up on Google when you embed a video.
8. Higher Engagement
In addition to capturing people’s attention, videos can also keep their attention. People are more likely to comment on, share, like, or visit your website if they feel they gained a lot of entertainment value from your video.
9. More Accessible To Watch
It’s not by chance that the rise in video-viewing coincides with technology better equipped to handle playing videos. People want to watch videos and manufacturers have answered that calling by releasing better optimized devices.
10. More Accessible To Create
Companies like Vyond, Animaker, and Magisto have also answered Marketer’s needs to create videos efficiently, easily, and professionally.
Simple to use programs allow amateurs to create videos in a matter of hours. Even then, that’s getting a little fancy. Just use your smartphone to record your content!
11. Easier To Optimize
Unlike blog posts, videos have built-in analytics.
- What time did this person click on your video?
- Did they watch the whole video?
- Did they stop watching halfway through?
Video allows you to measure everything from click-through rate, drop-off points, or number of times watched. You can focus on what’s working and drop everything else that is not.
Word Up:
Are you looking for more ways than just video marketing to increase your audience? Maybe you have an audience, but they don’t seem to be the right fit for your brand? This is your content lifestyle on video.
Add a SwomiBUZZ Flyer to your Digital Marketing. They will be the ace in your back pocket that will connect a curated audience to your website or blog.
sources: dreamgrow, insivia, moovly, vidyard emarketer.com
