Practical Guide: Video Mobile Marketing

Happiness is holding your mobile phone.

We are digital people living in a mobile world. And video has increasingly become our preferred way to consume content. Additionally, we really like our mobile phones.

Put these two together and you get Video Mobile Marketing. People are 1.4 times more likely to watch and share an ad on mobile. Plus, over 50% of Youtube viewership is done on mobile phones.

If that doesn’t convince you then we’re not sure what will. For the believers, read on as we learn where to make videos and what to make your video about.

 

Where To Make Videos For A Mobile World

 

Mobile videos are easier than ever to create. The rise in watching videos on mobile can really be reflected in the attitude of millennials. They treat their mobile screen as their first viewing screen, above and beyond a desktop or television.

How do you keep up with the demand? Thankfully, the user demand for videos has been equally matched. Here are just a few tools to start quickly and easily making videos.

The team here at Swomi has worked with these applications and can (gasp) even be fun! Far from a comprehensive list, these just happen to be top picks of what we have tried here at HQ.

Vyond

Originally called Animaker, Vyond is a platform for creating animated videos. Animation works especially well for illustrating abstract or difficult concepts in a simple way. Vyond has by far the most extensive animation sets we’ve seen.

GoAnimate

Another video maker for making animations, GoAnimate is straightforward to use. Achieve very fast results from their pre-made templates and their relatively fast loading. Another plus is it is web browser based so you don’t need to risk downloading anything to your PC.

Lumen5

A huge favorite of the Team, Lumen5 uses sleek design, a simple interface, and provides hundreds of images and video clips to animate your blog posts into videos. Click here to check out some of our articles-turned-videos here.

 

What Videos Do Digital People Want To Watch?

 

Great, now that you know where to go… what do you make a video about? Good question. A helpful place to start is to see what kind of videos your audience likes to watch.

If you don’t have your own metrics, go to the websites, forums, and social media platforms where your audience normally hang out online.

Do they tend to like explainer videos? Maybe their activity shows they like to watch news reports, but tend to mostly share inspirational videos.

Regardless of your audience’s preferences, timeless things to always focus on are storytelling, novelty, and real value.

And since we are on the subject of mobile marketing, you can tweak your videos’ format to suite your target demographic’s preferred mobile platform. Do they like Instagram? Go square. Outside of Instagram, vertical videos perfectly work so people do not need to rotate their phone.

 

Word Up: The Content Lifestyle

 

Remember to also promote and share your videos. It’s an all too real reality where videos can be uploaded to Youtube and indefinitely hold a solid zero views.

 

Word Up:

Not very motivating. And the team here is very concerned about helping you stay motivated. So, check out signing up for a Swomi Flyer – they use automation technology to curate an audience interested in your content and send them directly to your videos, blog, or website.

Look forward to seeing your videos! Give us a mention with @SwomiBUZZ on Instagram, Twitter, or Facebook.

Practical Guide: Video Mobile Marketing

Happiness is holding your mobile phone.

We are digital people living in a mobile world. And video has increasingly become our preferred way to consume content. Additionally, we really like our mobile phones.

Put these two together and you get Video Mobile Marketing. People are 1.4 times more likely to watch and share an ad on mobile. Plus, over 50% of Youtube viewership is done on mobile phones.

If that doesn’t convince you then we’re not sure what will. For the believers, read on as we learn where to make videos and what to make your video about.

 

Where To Make Videos For A Mobile World

 

Mobile videos are easier than ever to create. The rise in watching videos on mobile can really be reflected in the attitude of millennials. They treat their mobile screen as their first viewing screen, above and beyond a desktop or television.

How do you keep up with the demand? Thankfully, the user demand for videos has been equally matched. Here are just a few tools to start quickly and easily making videos.

The team here at Swomi has worked with these applications and can (gasp) even be fun! Far from a comprehensive list, these just happen to be top picks of what we have tried here at HQ.

Vyond

Originally called Animaker, Vyond is a platform for creating animated videos. Animation works especially well for illustrating abstract or difficult concepts in a simple way. Vyond has by far the most extensive animation sets we’ve seen.

GoAnimate

Another video maker for making animations, GoAnimate is straightforward to use. Achieve very fast results from their pre-made templates and their relatively fast loading. Another plus is it is web browser based so you don’t need to risk downloading anything to your PC.

Lumen5

A huge favorite of the Team, Lumen5 uses sleek design, a simple interface, and provides hundreds of images and video clips to animate your blog posts into videos. Click here to check out some of our articles-turned-videos here.

 

What Videos Do Digital People Want To Watch?

 

Great, now that you know where to go… what do you make a video about? Good question. A helpful place to start is to see what kind of videos your audience likes to watch.

If you don’t have your own metrics, go to the websites, forums, and social media platforms where your audience normally hang out online.

Do they tend to like explainer videos? Maybe their activity shows they like to watch news reports, but tend to mostly share inspirational videos.

Regardless of your audience’s preferences, timeless things to always focus on are storytelling, novelty, and real value.

And since we are on the subject of mobile marketing, you can tweak your videos’ format to suite your target demographic’s preferred mobile platform. Do they like Instagram? Go square. Outside of Instagram, vertical videos perfectly work so people do not need to rotate their phone.

 

Word Up: The Content Lifestyle

 

Remember to also promote and share your videos. It’s an all too real reality where videos can be uploaded to Youtube and indefinitely hold a solid zero views.

 

Word Up:

Not very motivating. And the team here is very concerned about helping you stay motivated. So, check out signing up for a Swomi Flyer – they use automation technology to curate an audience interested in your content and send them directly to your videos, blog, or website.

Look forward to seeing your videos! Give us a mention with @SwomiBUZZ on Instagram, Twitter, or Facebook.


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