What does the future landscape of SEO look like?
The future of the online world will look drastically different from today. But, we can see glimpses of what’s to come in today’s trends.
SEO is one area of the digital landscape that is constantly shifting.
Being number one in search engine results isn’t as simple as it used to be. Search engine companies, like Google, constantly change their algorithms in secrecy. Which leaves the rest of us desperately A/B testing to try and figure out what the search engine will reward this time.
Since no one knows exactly for a fact what is going on, this makes experience in the SEO realm highly valuable. From our experiences and observations, we can predict how SEO will change in the future and what trends will dominate.
The Future Is Mobile
What does a mobile SEO future look like? No doubt, majority of online usage is mobile. Search Engine Optimization will increasingly prefer mobile-optimized designs. According to a Google Survey, 53% of the people trying to access a particular site, will stop and switch or close the site if it doesn’t load within 3 seconds or less. It makes sense, users on a mobile phone or on the go and don’t have time to wait. It makes sense then that minimal designs will prevail as heavily ornamented sites will load too slowly.
Content Marketing Goes Vocal
Content Marketing’s advantage over traditional marketing is it’s ability to respond to a consumer’s real-time desires and interests. Automation technology will make the shift from selling to humans to selling to voice assistants. In other words, robots will be buying and selling to...other robots. Voice search results can only recite so many options before their human listener tunes out. The advantage of voice assistants is the ability to be hands-free and on-the-go.
The Content Lifestyle Turns Personal
As a result of limited voice search results, SEO will become a land of deep personalization. When the average attention span is 8 seconds, you better bet that first search result that voice search gives is highly personalized to exactly what you need. Nowadays, your amazon spending habits may have more insight into your state of mind that your spouse or closest friends.
How will you use these SEO tips and tricks in the future? Combine your new SEO savvy insights with one of our Swomi Flyers to maximize the traffic going to your website or blog. See you in the future!