Concept preview. SwomiBuzz is not open yet, and every reward and balance on this site is an example.
Concept preview: SwomiBuzz is not open yet
SwomiBuzz will be a rewards marketplace that works like a community. The reviews you write, the friends you bring, the surveys you answer and the things you share collect points. One balance then claims the rewards you want: everyday discounts, products to try, early access, experiences.
Points are never bought and have no cash value. They stay in your account.
Example balance
Next reward at 1,000 points
15% off household essentials
Claimable now: rewards at 250 and 500 points
New rewards every day, released together at a fixed time. Here is what a drop could hold.
How Today will workExample reward
Products and samples
250 points
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 510 points. Nothing has been claimed: this is a preview.
Popular with members who like Coffee
Why am I seeing this? It's new today in Home cooking, one of your interests.
Example reward
Everyday discounts
500 points
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 260 points. Nothing has been claimed: this is a preview.
Popular with members who like Home cooking
Why am I seeing this? You chose Home cooking.
Example reward
Early access
500 points
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 260 points. Nothing has been claimed: this is a preview.
Popular with members who like Style
Why am I seeing this? It's in Popular this week: members who like Style claim it often.
Example reward
Early access
1,000 points
240 points to go
Popular with members who like Coffee
Why am I seeing this? You chose Coffee.
Example reward
Shipping
250 points
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 510 points. Nothing has been claimed: this is a preview.
Claimed often by members who like Books
Why am I seeing this? You picked Shipping as a reward type.
Example reward
Experiences
2,500 points
1,740 points to go
Popular with members who like Coffee
Why am I seeing this? You chose Coffee.
Example reward
Points to charity
500 points
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 260 points. Nothing has been claimed: this is a preview.
Popular with members who like Home cooking
Why am I seeing this? You picked Points to charity as a reward type.
No sums, no conversions, no waiting for a statement.
Write an honest review, answer a survey, invite a friend, share a how-to, help another member.
Each contribution adds points to one balance, the same balance with every vendor.
Every reward shows its price in points ("this reward = 500 points"), so there is no sum to do.
The code arrives at once and your new balance shows right away.
SwomiBuzz starts from what members of loyalty programmes ask for: small rewards they can use soon, and access before everyone else. In Bond's 2026 Canadian study, 60% said they prefer small or medium rewards,[1] and in its United States report, access (first looks, last calls, the front of the line) was again the top reason members stay loyal.[2]
Browse the example rewardsMost stores guess what you want from what you clicked. SwomiBuzz will start from what you tell it, and from what members who share your interests are claiming. Every suggestion says why it is there, and one switch turns personalisation off.
Nearly 70% of consumers say they are more likely to join a loyalty programme with an active community.[3] On SwomiBuzz the community is the point: groups around shared interests, honest picks, questions answered by people who have tried the thing.
Example signals
Why am I seeing this? You chose Coffee, and members in that group claim this often.
Personalisation off: everything, newest first.
The things that make people give up on rewards programmes, and the rule SwomiBuzz sets against each one.
Read the rules in fullEmails start only when you say yes. The default is one weekly "Your matches" digest built from the interests you chose. If you want every drop, you can opt in to a daily "Today's drop" email. A 30-day pause and a one-click unsubscribe sit in every email.
Example email
From SwomiBuzz
Subject Your matches this week: rewards from the interests you chose
Your balance: 760 points, 240 to your next reward
A review that saves someone a bad buy, a how-to that gets a beginner started, an answer to a stranger's question: these are worth something to the people who read them. On SwomiBuzz that value comes back to you as points, and the points become rewards.
ContentSignals explains how: the signals content gives off, the graph they build, how it is valued, and how that value returns as points.[4]
SwomiBUZZ was Swomi's content magazine from May 2018 to May 2020.[5] It wrote about content culture, influencers, lifestyle, signals and trust, and under every topic sat one idea: what you write, share and curate online has value.[6]
SwomiBuzz will be a separate platform, run by a separate company under its own terms, privacy policy and trust center. Swomi operates it for that company under a services agreement and receives an operating fee for that work.
What Swomi's Terms sayThe button leads to Swomi's sign-up page on swomi.com. This site itself collects nothing.
Numbered in the order they are first cited on this page; each entry links back to the places that cite it. Sources on other sites were opened on 5 November 2026; sites that go live together with this one are marked.