Example reward
Business services
A one-hour bookkeeping session
2,500 points
1,740 points to go
Popular with members who like Small business
Why am I seeing this? You chose Small business.
Vendors: list your rewards where members already gather
SwomiBuzz will give businesses of any size a place in one shared rewards marketplace. You list rewards on the published ladder, and members claim them with the same points they use everywhere else on SwomiBuzz.
Vendor sign-up: not open yet
Nothing on this page is an offer to vendors, and there is nothing to apply for. When vendor sign-up opens, SwomiBuzz's vendor terms will set out what listing involves.
Why a shared marketplace
Most small businesses don't run a loyalty programme. In SumUp's survey of 617 micro and small business owners in the United States, 73.2% had no formal programme, and the most common reason was the belief that their customer base was "too small to justify a program".[1]
On SwomiBuzz a vendor doesn't need a programme, points or an app of its own. The members, the balance and the community are already there, and a reward from a corner bakery sits on the same ladder as one from a national chain.
Example layout
Your business name
Where you are, and the interests you fit: Coffee, Home cooking
Your story goes here: who you are, and how you make what you make.
Rewards from this vendor
- A sample box of three new snacks250
- Meet the maker: a small-batch roastery visit2,500
From members
How listing will work
Create a vendor profile
Who you are, what you make or do, where you are, and the story behind it. Members follow vendors they like.
Put rewards on the ladder
Pick a rung for each reward. Prices are always in points from the published ladder; no vendor sets its own rate.
Set the quantity and the dates
How many, and when the offer ends. Drops are small and capped, so a reward stays something you can afford to give.
Members claim in one tap
The member gets a code or pass at once. You see the claim and honour it like any order.
Hear from members
Reviews, picks and questions arrive on your profile, each one saying when the member claimed with points.
The listing standard
Every reward on SwomiBuzz meets the same plain rules, whoever lists it.
- Points only. A reward shows its price in points from the ladder, and never a price in money.
- No catch behind "free". Nothing is called free when the member has to give something more for it. EU law treats that as an unfair practice in all circumstances.[2]
- Real quantities. "Only 12 left" appears only when there are 12 left.
- No rewards for good ratings. No reward, discount or extra is tied to what a review says.[3]
- Plain conditions. Anything a member needs to know to use the reward is on the card, not in small print after the claim.
Swomi's Privacy Policy (version 1.9, §10) also says what Swomi may pass to SwomiBuzz for its listing standard: a business’s rating, “where the rating is shown publicly on the business’s page, and otherwise only with the business’s agreement”.
Business services from other vendors
Some vendors will offer what other businesses need: printing, bookkeeping, scheduling, shipping. Members who run something of their own can claim these with their points, the same way as any other reward.
Example reward
Business services
A run of printed business cards
1,000 points
240 points to go
Members who claimed a bookkeeping session also claimed this
Why am I seeing this? You chose Small business.
Example reward
Business services
A month of an online scheduling tool
1,000 points
240 points to go
Popular with members who like Tech
Why am I seeing this? You chose Small business.
Example reward
Shipping
Shipping included on your next order
250 points
Claim Shipping included on your next order (example)
Claimed, in this example
Your code would appear here, ready to use, and your balance would show 510 points. Nothing has been claimed: this is a preview.
Claimed often by members who like Books
Why am I seeing this? You picked Shipping as a reward type.
Run a business members would love?
Vendor sign-up is not open yet. The button leads to Swomi's sign-up page, so you hear when it opens.
References
Numbered in the order they are first cited on this page; each entry links back to the places that cite it. Sources on other sites were opened on 5 November 2026; sites that go live together with this one are marked.
- ↑ 73% of Small Businesses Still Operate Without Loyalty Programs, SumUp Survey Finds. SumUp. 617 micro and small business owners in the United States; fieldwork 7 to 16 November 2025.
- ↑ Directive 2005/29/EC on unfair commercial practices (consolidated text), Annex I points 7 and 20. EUR-Lex.
- ↑ FTC Issues Final Rule on Consumer Reviews and Testimonials. Morgan, Lewis & Bockius LLP, 26 August 2024.