My Interests and Emails: you choose what you see, and what reaches your inbox
Suggestions on SwomiBuzz start with you. You pick your interests and the kinds of reward you like, you can see and clear them at any time, and one switch turns personalisation off.
Your interests
Pick as many or as few as you like, and the kinds of reward you care about. Your matches on Today and in your emails come from these choices, and you can see every one of them here.
Choosing interests collects no points, so nobody is nudged into telling SwomiBuzz more than they want to. "Clear all" removes every choice at once.
Example choices
Interests
Reward types
Clear allNothing here is saved: it is a picture of the page.
Personalisation, on or off
With personalisation on, Today and your emails lead with your matches. Turn it off and you see everything, newest first. The switch works at once and changes nothing else: the same rewards, the same ladder, the same points.
Example switch: try it
Personalisation is on. Select to see it off.Personalisation is off. Select to turn it back on.
Personalisation off: the list below shows everything, newest first.
Your matches
- 10% off a grocery orderYou chose Home cooking.
- Meet the maker: a small-batch roastery visitYou chose Coffee.
- Dessert for two with dinner outYou chose Travel.
- A one-hour bookkeeping sessionYou chose Small business.
Everything, newest first
- Give 250 points to a tree-planting charityNewest first
- A sample box of three new snacksNewest first
- Two movie ticketsNewest first
- A full-size skincare product to tryNewest first
This switch is a demonstration: it changes this picture, and nothing is saved.
Canada's privacy commissioner expects an opt-out from tailored advertising to take effect immediately and to last, and the practice never to be a condition of using a service.[1] In Québec, where the privacy regulator's view is that profiling should be turned off by default,[2] personalisation on SwomiBuzz starts off, and you turn it on.
Why am I seeing this?
Every suggestion carries a short line that answers the question. EU rules ask online platforms to present the main parameters of their recommendations in an easily comprehensible way;[3] SwomiBuzz will do it on every card and in every email, not only in a policy.
Community signals come first. A line such as "popular with members who like Travel" appears only when enough members stand behind it, and it names the group, not the people in it.
Example why lines
- Why am I seeing this? You chose Coffee.
- Why am I seeing this? Popular with members who like Travel.
- Why am I seeing this? It's new today in Home cooking, one of your interests.
- Why am I seeing this? You picked Shipping as a reward type.
- Why am I seeing this? Members who claimed a grocery discount also claimed this.
What suggestions will never use
- No sensitive traits. Nothing about health, religion, politics, sexuality, ethnicity or anything like them is guessed or used, and nobody is singled out because their budget looks tight.
- No tracking across other sites. Suggestions are built from what you chose and what members claim on SwomiBuzz, never from following you around the web. A Global Privacy Control signal from your browser is honoured as a no, as California requires businesses to honour opt-out signals.[4]
- Nothing for anyone under 18. SwomiBuzz will be for members aged 18 and over: no suggestions, no profiles and no reward emails for anyone younger. EU rules say platforms should not show minors advertising based on profiling,[3] and Canada's privacy commissioner says organisations should avoid tracking children.[1]
- No pushing. Suggestions never use countdowns, guilt or the fear of missing out to hurry a claim.
Emails
SwomiBuzz will send reward emails only to members who say yes. Too many messages is the most common reason people unsubscribe: 68% said so in a Mailchimp and Ascend2 survey of 6,000 consumers.[5] So the default is one email a week.
Weekly “Your matches”
The default, once you opt in. Built from the interests you chose.
Daily “Today's drop”
Off until you choose it. For members who want every drop.
Pause
Thirty days of quiet, one click away in every email.
Unsubscribe
One click, in every email, no reason asked.
What every email will carry
- Why each reward matches you, in one line.
- Your balance and the next reward within reach.
- Who sent it, with a postal address, and a subject line that says what is inside.[6]
- Pause for 30 days and unsubscribe, each one click away.
Joining SwomiBuzz never signs you up to email: you take that step yourself. Canada's anti-spam law requires express consent through an opt-in, a positive action by the person,[7] and EU law requires prior consent for marketing email.[8] Using express opt-in everywhere means one rule for every member, wherever they are.
Unsubscribing is one click from every email. In Canada and in the United States the law gives a sender no more than 10 business days to act on it.[7][6]
Example email
From SwomiBuzz
Subject Your matches this week: rewards from the interests you chose
Your balance: 760 points, 240 to your next reward
- 10% off a grocery orderYou chose Home cooking.500
- Meet the maker: a small-batch roastery visitYou chose Coffee.2,500
- A one-hour bookkeeping sessionYou chose Small business.2,500
You get this weekly digest because you opted in to it.
Pause for 30 daysUnsubscribe in one click
Sent by SwomiBuzz. The sender's postal address appears here in every real email.
Download or delete
Your interests, your history and your email choices can be downloaded or deleted from this page. In the EU, objecting to direct marketing means the company must stop using your data for it, without charging you.[9] On SwomiBuzz that is the unsubscribe link and the personalisation switch, and neither asks for a reason.
If you join SwomiBuzz from a Swomi account, see what passes from Swomi, and when.
References
Numbered in the order they are first cited on this page; each entry links back to the places that cite it. Sources on other sites were opened on 5 November 2026; sites that go live together with this one are marked.
- ↑ a b Guidelines on privacy and online behavioural advertising. Office of the Privacy Commissioner of Canada, 17 December 2015, modified 11 August 2025.
- ↑ Navigating Quebec Law 25: A Guide for Marketers. Canadian Marketing Association, 30 July 2024.
- ↑ a b Regulation (EU) 2022/2065 (Digital Services Act), recitals 70 and 71. EUR-Lex, 19 October 2022.
- ↑ Frequently Asked Questions (FAQs). California Privacy Protection Agency.
- ↑ How Many Marketing Emails and Texts Is Too Many? MarketingProfs (survey by Mailchimp and Ascend2, 6,000 consumers in Australia, Canada, New Zealand, the UK and the US), 2026.
- ↑ a b CAN-SPAM Act: A Compliance Guide for Business. US Federal Trade Commission, August 2023.
- ↑ a b Frequently Asked Questions about Canada's Anti-Spam Legislation. Canadian Radio-television and Telecommunications Commission (CRTC).
- ↑ Directive 2002/58/EC on privacy and electronic communications (consolidated text), Articles 5(3) and 13. EUR-Lex.
- ↑ Data protection: information for individuals, the right to object. European Commission.