The Content Creators are no longer agencies, but everyday people.
The internet’s easily accessible spread of information has turned centuries old hierarchies on its head.
Want to be a globally recognized superstar? Skip the Hollywood shmoozing and just start a Vlog. Need to rally support for a cure for cancer? Just start an online fundraiser. Even political secrets have had their cover blown by whistleblowers who leak top-secret documents online.
Traditional gatekeepers have been kicked to the curb. Instead of a one-to-many model of distribution, the internet encourages a many-to-many system of sharing. Without major channels, like television networks, dictating the content we consume and when, traditional marketing has fallen by the wayside. To take it’s place is Content Marketing, a marketing method focused purely on providing valuable content to an audience in place of tone-deaf advertising. In the near future it will be the digital world?
Content Marketing Battle Ground
Advertising agencies pay to have their advertisements seen by brands. Publishers connect the advertiser’s products with the end user, so they provide the traffic. For example, Swomi enables you to be your own independent marketer when you create an advertisement with our Flyer Program. We then act as a publisher for you by posting your Flyer on our eZine, SwomiBUZZ. On SwomiBUZZ, your Flyer is seen by thousands of our visitors.
So who is more important to Content Marketing here? It’s a bit of a chicken and an egg situation. From our observations. Both will eventually become obsolete as platforms like ours focus on empowering the user as Content Creator with Swomi Automation Technology sending traffic to those Content Creators. And like we mentioned before, traditional middlemen like agencies are becoming increasingly unimportant as users gain more rights over their data.
Tech Steps Up With SEO Trends
Advertising agencies and publishers may be duking it out, but they forget their fighting in a boxing ring made of technology – content management systems, data analysis software, and other backend technology. Software will definitely be pivotal to the future of Content Marketing as it is near impossible to manage, distribute, and optimize content without the proper tools. Automation technology will do the repetitive work, analysis, and adjustments humans will merely be overseeing. While it won’t rule the future of Content Marketing, software will be key in adding the needed automation and personalization Content Marketing so relies on.
The Future Belongs To You
At the end of the day, the future belongs to you. The everyday person. The people are the ones that dictate the trends, direct where they focus their attention, and what they consume and when. It is the people who are in charge of Content Marketing. The marketers are simply catching up. All people online are Content Creators by sheer virtue of using the internet. We believe everyone deserves to receive the benefits of their content. The discussion of which institution the future of Content Marketing assumes users are still being unfairly exploited for their data.
Word Up: Content Lifestyle
The best way to predict the future is to create it. Our mission at Swomi is to create a future where people are in charge of their Content and benefit from the value that is rightfully theirs. Sign up for your Swomi Flyer to take a step towards an empowered future.