What’s Trending In eContent?

A look into eContent’s future.

https://soundcloud.com/fortnight1/flippin-the-script

This article is letter (E) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

Looking at the evolution of Content, it has shifted from print, newspaper articles to eContent – a highly personalized framework for individuals.

Personalized eContent Is The Future

There’s a lot of eContent out there. The content that survives reaches out and touches the consumer on a personal level.

Contextual eContent

Content is understood entirely around contextual econtent. The Internet of Things becomes the Internet of “My” Things as people have all their digital assets on the cloud.

Speak Their Language

Skip the technical, marble-jarble speak. It doesn’t mean talking down to your audience. It means highlighting benefits and to show the value they receive instead of mouthing-off a list of dry features.