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Stay Ahead Of 2019 With These 11 Intelligent Trends

The future is looking smart.

 

This article is letter (I) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

New year… new you. And this article will help the New You be the trendiest, informed friend who is one step ahead of everyone else. Not only will you be one step above the rest, you can apply this knowledge to your online business. How about that for a win-win?

Not all trends are created equal and we’re focusing on intelligent trends. Some intelligent trends are gaining a more prominent position in the digital world. Social Intelligence trends are more like social progress. Hold on to your horses, we’ll also be taking a quick visit to trends in the year 2050.

Intelligent Trends

intelligent Trends

 These trends have been around for a while and they're coming full force for the new year.

1. Data is the new oil – but intelligence is the new gas

Without data, the internet would not run as smoothly or advance as quickly as it does now. When experts first realized the deep importance and high value of data, they proclaimed “Data is the new oil.” While that is entirely true, today the focus is on data – intelligence. Data is a raw resource, intelligence is the refined usable material.

Like unrefined oil, data can be pretty useless if you don’t know how to use it. Those with the tools that can better manage, collect, analyze, and organize data are more likely to see success. Imagine that as the “refining” part of the data refining process.

Once data is refined, it turns into intelligence. The data can be clearly understood and implemented.

2. Artificial Intelligence

Artificial intelligence is one of those trends that is not going away anytime soon. It’s a very effective tool for handling massive amounts of data so it’s understandable for human use. Data and artificial intelligence share a symbiotic relationship. AI becomes “smarter” as it learns from data. So the more data an AI can get its hands on, the better. As a result, AI can better manage and analyze data.

3. Automation

Next up, automation. The next step in the process, automation is possible thanks to artificial intelligence. And AI can let loose and run on its own when programmed to an automated set of tasks it can follow. We’ve already seen the huge impact of artificial intelligence and data working together. Throw in automation to that mix and that’s a triple-trending threat.

4. Personalization

Data, content, images, videos, ads, posts… with so much content out there, do you find your head spinning? We’re getting dizzy just thinking about it. But wait, the fog of junk content slowly parts and out in the clearing is… personalized content! Personalized content saves your content from being lost on your audience. When a consumer encounters their preferences tailored just for them, you can bet they are more likely to engage with personalized content.

5. Mobilization

Whether it takes the form of smartphones, iPads, or augmented display screens, the world becomes more mobile every year. Devices become more advanced. WiFi and data connection ranges widen. And consumer’s demand for convenience makes mobilization a strong trend.

6. Virtualization

Virtualization, augmented reality and virtual reality, is a trend fairly new to the mainstream market. The mobile-phone game Pokemon Go put augmented reality on the map for many. Virtual reality is seeing a rise in popularity as seen from increasing sales of VR headsets.

Social Intelligence

Social Intelligence

Social Intelligence trends center around people. Technology caters to humans, not the other way around. Expect to see social progress, people empowerment, and a focus on humanization.

7. Ethical Internet

Big Tech... Silicon Valley… whatever nickname you use for behemoth tech companies, they are now being held accountable for their loose-cannon mishandling of personal information.

Everyone from think-tanks, prominent critics, everyday people, and even tech leaders demand tech be accountable to a code of ethics.

This code of ethics will be similar to a doctor’s Hippocratic oath of “Do no harm.” This is less of a trend and more like social progress.

Actions in favor of privacy are in motion today. Salesforce is looking into hiring a chief ethical and humane use officer. Surprisingly, Apple is a major mainstream force. In October 2018, Apple CEO Tim Cook called for stricter privacy regulations and a U.S. digital bill of rights.

8. Humanizing Tech

One of the terrors behind technology is the fear of being replaced by advanced machine intelligence. The market has responded in kind by designing products that seamlessly integrate into our homes, bodies, and everyday life. No technological takeovers here.

This humanizing trend replaces stereotypical cold, serious machines with imperfect, tactile, and rounded designs.

The result? Friendly, fun devices eager to be your friend.

For example, Google’s Pixel Buds and Home mini speaker are comforting, textile woven, round shapes. And in September 2018, Uber rebranded their logo which embraced a rounded sans serif font.

We like this human-focused approach as it keeps focus on what’s important – people, not machines.

9. Privatization Of Data

Privatization of Data

Very much related to the Humanizing Tech trend, companies are putting users in the driving seat. Given the major data breaches of 2018, consumers are demanding protection and ownership of their personal data.

As just an example of what’s possible, Dermot Horgan conceptualized a future city he called Data Municipality. In this city, individuals rather than companies control their data. That includes how their data is used and who has access to it.

Our mission here at Swomi is also to empower everyday people with their online content. People create the data Big Tech has built the foundations of their fortune on. Rather than have the value of your content go to companies, why can’t the value go back to you? When people benefit from the value of their online content, they are living the Content lifestyle.

10. Consumer Experience

Every move a business makes is based on the user. What excites them? How can we help solve the problems that keep them up at night? When are they online?

If you don’t have the sustained attention of your audience, you don’t have much.

That means tools that can gauge customer engagement and provide analytics will be trending in the coming year.

The formula for success combines customer behavior, journey analytics, customer engagement, and interaction to enhance a business’ marketing plan.

Now, marketers no longer need to wonder what half of their campaign worked. They will know exactly what consumers are doing and when. The content a brand creates will be entirely based on these analytics. The competitive drive for engaging content results in a way cooler experience for the consumer.

11. Bonus Trend: Fast Foward To 2050

Fast Forward 2050

Just when you thought we were done. Here’s a trend prediction all the way to 2050. AI experts give their predictions in an exhibit in Dubai held in February 2018.

Marko Krajnovic, producer of the exhibit, explains one future prediction – By 2050 humans will communicate without words.

A collective AI consciousness interwoven with the fabric of the human brain allows anyone’s thoughts to be revealed. Hello telepathic communication, goodbye speech.

Word Up:

The future is an exciting place and here’s your first peek over the horizon.

The Intelligent trends we’ve seen have been around for a while, and will only become more intelligent due to their essential role in the data economy.

Trends regarding Social Intelligence go to show the coming year will be a bright one. Social Intelligence trends show a re-focus on human dignity in an age of machines.

Trends can always grow and fade. No matter what the future may hold, “The Future belongs to those who can unlearn and relearn” (Alvin Toffer). It’s those who are most adaptable to change that will survive and thrive.

sources: dailymail, jwtintelligence, thefuturesagency, 1-itconsulting

 

This article is letter (I) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)rust Makes The Online World Go ‘Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content

 

 

Stay Ahead Of 2019 With These 11 Intelligent Trends

The future is looking smart.

 

This article is letter (I) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

New year… new you. And this article will help the New You be the trendiest, informed friend who is one step ahead of everyone else. Not only will you be one step above the rest, you can apply this knowledge to your online business. How about that for a win-win?

Not all trends are created equal and we’re focusing on intelligent trends. Some intelligent trends are gaining a more prominent position in the digital world. Social Intelligence trends are more like social progress. Hold on to your horses, we’ll also be taking a quick visit to trends in the year 2050.

Intelligent Trends

intelligent Trends

 These trends have been around for a while and they're coming full force for the new year.

1. Data is the new oil – but intelligence is the new gas

Without data, the internet would not run as smoothly or advance as quickly as it does now. When experts first realized the deep importance and high value of data, they proclaimed “Data is the new oil.” While that is entirely true, today the focus is on data – intelligence. Data is a raw resource, intelligence is the refined usable material.

Like unrefined oil, data can be pretty useless if you don’t know how to use it. Those with the tools that can better manage, collect, analyze, and organize data are more likely to see success. Imagine that as the “refining” part of the data refining process.

Once data is refined, it turns into intelligence. The data can be clearly understood and implemented.

2. Artificial Intelligence

Artificial intelligence is one of those trends that is not going away anytime soon. It’s a very effective tool for handling massive amounts of data so it’s understandable for human use. Data and artificial intelligence share a symbiotic relationship. AI becomes “smarter” as it learns from data. So the more data an AI can get its hands on, the better. As a result, AI can better manage and analyze data.

3. Automation

Next up, automation. The next step in the process, automation is possible thanks to artificial intelligence. And AI can let loose and run on its own when programmed to an automated set of tasks it can follow. We’ve already seen the huge impact of artificial intelligence and data working together. Throw in automation to that mix and that’s a triple-trending threat.

4. Personalization

Data, content, images, videos, ads, posts… with so much content out there, do you find your head spinning? We’re getting dizzy just thinking about it. But wait, the fog of junk content slowly parts and out in the clearing is… personalized content! Personalized content saves your content from being lost on your audience. When a consumer encounters their preferences tailored just for them, you can bet they are more likely to engage with personalized content.

5. Mobilization

Whether it takes the form of smartphones, iPads, or augmented display screens, the world becomes more mobile every year. Devices become more advanced. WiFi and data connection ranges widen. And consumer’s demand for convenience makes mobilization a strong trend.

6. Virtualization

Virtualization, augmented reality and virtual reality, is a trend fairly new to the mainstream market. The mobile-phone game Pokemon Go put augmented reality on the map for many. Virtual reality is seeing a rise in popularity as seen from increasing sales of VR headsets.

Social Intelligence

Social Intelligence

Social Intelligence trends center around people. Technology caters to humans, not the other way around. Expect to see social progress, people empowerment, and a focus on humanization.

7. Ethical Internet

Big Tech... Silicon Valley… whatever nickname you use for behemoth tech companies, they are now being held accountable for their loose-cannon mishandling of personal information.

Everyone from think-tanks, prominent critics, everyday people, and even tech leaders demand tech be accountable to a code of ethics.

This code of ethics will be similar to a doctor’s Hippocratic oath of “Do no harm.” This is less of a trend and more like social progress.

Actions in favor of privacy are in motion today. Salesforce is looking into hiring a chief ethical and humane use officer. Surprisingly, Apple is a major mainstream force. In October 2018, Apple CEO Tim Cook called for stricter privacy regulations and a U.S. digital bill of rights.

8. Humanizing Tech

One of the terrors behind technology is the fear of being replaced by advanced machine intelligence. The market has responded in kind by designing products that seamlessly integrate into our homes, bodies, and everyday life. No technological takeovers here.

This humanizing trend replaces stereotypical cold, serious machines with imperfect, tactile, and rounded designs.

The result? Friendly, fun devices eager to be your friend.

For example, Google’s Pixel Buds and Home mini speaker are comforting, textile woven, round shapes. And in September 2018, Uber rebranded their logo which embraced a rounded sans serif font.

We like this human-focused approach as it keeps focus on what’s important – people, not machines.

9. Privatization Of Data

Privatization of Data

Very much related to the Humanizing Tech trend, companies are putting users in the driving seat. Given the major data breaches of 2018, consumers are demanding protection and ownership of their personal data.

As just an example of what’s possible, Dermot Horgan conceptualized a future city he called Data Municipality. In this city, individuals rather than companies control their data. That includes how their data is used and who has access to it.

Our mission here at Swomi is also to empower everyday people with their online content. People create the data Big Tech has built the foundations of their fortune on. Rather than have the value of your content go to companies, why can’t the value go back to you? When people benefit from the value of their online content, they are living the Content lifestyle.

10. Consumer Experience

Every move a business makes is based on the user. What excites them? How can we help solve the problems that keep them up at night? When are they online?

If you don’t have the sustained attention of your audience, you don’t have much.

That means tools that can gauge customer engagement and provide analytics will be trending in the coming year.

The formula for success combines customer behavior, journey analytics, customer engagement, and interaction to enhance a business’ marketing plan.

Now, marketers no longer need to wonder what half of their campaign worked. They will know exactly what consumers are doing and when. The content a brand creates will be entirely based on these analytics. The competitive drive for engaging content results in a way cooler experience for the consumer.

11. Bonus Trend: Fast Foward To 2050

Fast Forward 2050

Just when you thought we were done. Here’s a trend prediction all the way to 2050. AI experts give their predictions in an exhibit in Dubai held in February 2018.

Marko Krajnovic, producer of the exhibit, explains one future prediction – By 2050 humans will communicate without words.

A collective AI consciousness interwoven with the fabric of the human brain allows anyone’s thoughts to be revealed. Hello telepathic communication, goodbye speech.

Word Up:

The future is an exciting place and here’s your first peek over the horizon.

The Intelligent trends we’ve seen have been around for a while, and will only become more intelligent due to their essential role in the data economy.

Trends regarding Social Intelligence go to show the coming year will be a bright one. Social Intelligence trends show a re-focus on human dignity in an age of machines.

Trends can always grow and fade. No matter what the future may hold, “The Future belongs to those who can unlearn and relearn” (Alvin Toffer). It’s those who are most adaptable to change that will survive and thrive.

sources: dailymail, jwtintelligence, thefuturesagency, 1-itconsulting

 

This article is letter (I) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)rust Makes The Online World Go ‘Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content

 

 


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