Surprising Data Predictions For 2019

Welcome to your data-centered world.

This article is letter (D) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

 

If you want to know what’s in store for the future, you would be hard-pressed to not take a good, long look at the future of data.

Easy access to data along with advanced tools to wield it, has changed virtually every industry from advertising to health care.

Innovative methods to harness data is equally important to sift through and understand the ever-growing ocean of data that grows everyday.

Along with the immense expansion there will naturally be some vulnerabilities and weaknesses. Predicting potential data breaches can save a ton of personal information down the line.

Most important of all, we learn data’s value comes from the fact that the data comes from you!

 

Data Are People, Too

 

Technology evolves. And the way we think about technology evolves too. This pattern is especially apparent with Data. If we had said the word Data to you ten or twenty years ago, what would have come to your mind? You would have most likely thought of a bunch of numbers printed on a sheet of paper.

The first shift in thinking in regards to Data took the form of the slogan “Data is the new oil.” This implies data is a raw resource. And refining data transforms it into an even more valuable resource. The shift revolving around data has been so massive, it boomed the data/ content economy.

Your data and your content have real, marketable worth.

Now onto today. Our understanding of data and how it functions in this new content economy is more well-rounded. These days, the name of the corporate tech giant’s game is building a foundation of tying data to human beings.

That may sound weird at first. But consider what The Economist points out:

“Google and Facebook want to find out as much as it is possible to know about their users’ interests, activities, friends and family. Amazon has a detailed history of consumer behaviour. Tencent and Alibaba are the digital wallets for hundreds of millions of Chinese… the first step towards ensuring the fairness of the new information age is to understand that it is not data that are valuable. It is you.

Data is not as valuable when it is not contextualized to a person’s behavior. With you (your buying habits, your interests, your identity), data is the bedrock of the fastest-growing, richest industry worldwide.

 

Data Predictions And Data Breaches

 

Although large corporations are the main ones to benefit because they have the data-harvesting resources, hackers are going to have their day too.

The downside to fast-paced advancement is technology often grows too big for its britches. That leaves a lot of open ends and loose bolts for hackers to squirm their way through.

The following data predictions focus on those loopholes and how hackers can potentially work their way around them.

1. Biometric hacking will be on the rise

Authentication based on physical characteristics (touch ID sensors, facial recognition passcodes) has been growing in popularity. It’s relative newness leaves it with vulnerabilities hackers can easily breach. They can exploit the weaknesses and flaws of hardware, devices, along with the collection and storage of data. Sectors like health care, government, and financial will have to stay on their toes.

2. Cyber attacks on cars won’t leave a pretty picture...

Imagine driving along in your futuristic, internet connected car. You happily drive along until… you notice something funny happening with your airbags… What’s happening? It’s a proven reality that it’s possible to hack and take control over a connected vehicle.

Examples of the type of damage that can be done include turning off the engine and disabling safety features like anti-lock brakes or the airbags. When cars become even more connected and driverless cars evolve, it gives hackers even more chances to deal some serious damage.

3. Hackers can hold the internet hostage

Large parts of the internet can be disabled, inaccessible to its creators and visitors alike. DDoS attacks occur when a site is flooded with more traffic than its servers can handle. In 2016, a DdoS attack against DNS hosting provider Dyn took down major websites it hosted like Twitter, Reddit, and Amazon. In 2019, it’s possible to see that escalate to a whole new level.

4. Watch out wireless carriers

Major telecommunications companies have become just as essential to city’s infrastructures as power grids and water systems. So imagine if there were to be an attack on a telecommunications company. That would disable smartphones all across the United States. It will also affect both iPhones and Androids as well as steal the personal information of the owners of those iPhones and Androids.

5. Printers of the world, unite and take over

Just this month, a hacker managed to remotely take over 50,000 printers and make them print posters in support of Youtube star, PewDiePie. While just a harmless prank, it goes to show how easy it is for a determined person with an internet connection to compromise internet-connected devices.

6. Head in the clouds? There’s no hiding there either

Top cloud service providers like Amazon Web Services (AWS) have avoided large-scale hacking so far. Another piece of good news is most cloud services data breaches were from human error. But according to Experian, it’s only a matter of time before we see a cloud service hack. Billions of customer data will be compromised while simultaneously crippling large corporations and internet services.

 

Harnessing Data In The New Year

 

Harnessing data...do you dig it? Like it or not, the world needs innovative ways of making sense of the giant blob of data floating in cyberspace we humans have created through our online activities. So here we go, the top five trends for harnessing data in the new year.

1. Data storytelling

This one’s for all the data analysts out there. Data storytelling means data analysts present the steps in their analysis. It also means presenting the insights from your analysis in an actionable, easy-to-understand way.

2. Data curation converges

It’s only becoming a more diverse and more complex world out there. What is one to do? Use you data management powers of data curation, of course. Data curation uses capturing, cleaning, defining, and aligning disparate data to bridge that elusive gap between data and its real-world applications.

3. “Data For Good” Movement

The “Data For Good” movement is exploding after non-profits realize the benefits of using data for social causes. If this movement sees healthy growth, we may see the most difficult global problems solved through the altruistic potential of sharing data.

4. Codes of ethics catch up to data

Leaders, governments, and everyday people are realizing new ethics need to be created for this new data-based world. Change will happen to frame infrastructure and government levels because data privacy is here to stay.

5. Data democracy

Data scientists are going to be amping up their game and actively participating in how results are applied to businesses. Better brush up on your presentation and visualization skills to collaborate with leadership and organizations as a whole.

 

Word Up:

It’s been a journey and there’s a lot to know for a data-centric world. Data breaches are a realistic precaution to acknowledge. In addition to double-checking your data tracks, moving forward and harnessing data in creative and new ways ensures not getting lost in the data void.

When thinking about data, the biggest shift for most people will be understanding that data is… people! Swomi has always believed people and relationships come first. The fact that data is valuable because of it’s human origins just goes to prove you and your content have value.

 

Sources: csoonline, komando, information-age, economist

 

This article is letter (D) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content for 2019

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)rust Makes The Online World Go ‘Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content

 

 

Surprising Data Predictions For 2019

Welcome to your data-centered world.

This article is letter (D) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

 

If you want to know what’s in store for the future, you would be hard-pressed to not take a good, long look at the future of data.

Easy access to data along with advanced tools to wield it, has changed virtually every industry from advertising to health care.

Innovative methods to harness data is equally important to sift through and understand the ever-growing ocean of data that grows everyday.

Along with the immense expansion there will naturally be some vulnerabilities and weaknesses. Predicting potential data breaches can save a ton of personal information down the line.

Most important of all, we learn data’s value comes from the fact that the data comes from you!

 

Data Are People, Too

 

Technology evolves. And the way we think about technology evolves too. This pattern is especially apparent with Data. If we had said the word Data to you ten or twenty years ago, what would have come to your mind? You would have most likely thought of a bunch of numbers printed on a sheet of paper.

The first shift in thinking in regards to Data took the form of the slogan “Data is the new oil.” This implies data is a raw resource. And refining data transforms it into an even more valuable resource. The shift revolving around data has been so massive, it boomed the data/ content economy.

Your data and your content have real, marketable worth.

Now onto today. Our understanding of data and how it functions in this new content economy is more well-rounded. These days, the name of the corporate tech giant’s game is building a foundation of tying data to human beings.

That may sound weird at first. But consider what The Economist points out:

“Google and Facebook want to find out as much as it is possible to know about their users’ interests, activities, friends and family. Amazon has a detailed history of consumer behaviour. Tencent and Alibaba are the digital wallets for hundreds of millions of Chinese… the first step towards ensuring the fairness of the new information age is to understand that it is not data that are valuable. It is you.

Data is not as valuable when it is not contextualized to a person’s behavior. With you (your buying habits, your interests, your identity), data is the bedrock of the fastest-growing, richest industry worldwide.

 

Data Predictions And Data Breaches

 

Although large corporations are the main ones to benefit because they have the data-harvesting resources, hackers are going to have their day too.

The downside to fast-paced advancement is technology often grows too big for its britches. That leaves a lot of open ends and loose bolts for hackers to squirm their way through.

The following data predictions focus on those loopholes and how hackers can potentially work their way around them.

1. Biometric hacking will be on the rise

Authentication based on physical characteristics (touch ID sensors, facial recognition passcodes) has been growing in popularity. It’s relative newness leaves it with vulnerabilities hackers can easily breach. They can exploit the weaknesses and flaws of hardware, devices, along with the collection and storage of data. Sectors like health care, government, and financial will have to stay on their toes.

2. Cyber attacks on cars won’t leave a pretty picture...

Imagine driving along in your futuristic, internet connected car. You happily drive along until… you notice something funny happening with your airbags… What’s happening? It’s a proven reality that it’s possible to hack and take control over a connected vehicle.

Examples of the type of damage that can be done include turning off the engine and disabling safety features like anti-lock brakes or the airbags. When cars become even more connected and driverless cars evolve, it gives hackers even more chances to deal some serious damage.

3. Hackers can hold the internet hostage

Large parts of the internet can be disabled, inaccessible to its creators and visitors alike. DDoS attacks occur when a site is flooded with more traffic than its servers can handle. In 2016, a DdoS attack against DNS hosting provider Dyn took down major websites it hosted like Twitter, Reddit, and Amazon. In 2019, it’s possible to see that escalate to a whole new level.

4. Watch out wireless carriers

Major telecommunications companies have become just as essential to city’s infrastructures as power grids and water systems. So imagine if there were to be an attack on a telecommunications company. That would disable smartphones all across the United States. It will also affect both iPhones and Androids as well as steal the personal information of the owners of those iPhones and Androids.

5. Printers of the world, unite and take over

Just this month, a hacker managed to remotely take over 50,000 printers and make them print posters in support of Youtube star, PewDiePie. While just a harmless prank, it goes to show how easy it is for a determined person with an internet connection to compromise internet-connected devices.

6. Head in the clouds? There’s no hiding there either

Top cloud service providers like Amazon Web Services (AWS) have avoided large-scale hacking so far. Another piece of good news is most cloud services data breaches were from human error. But according to Experian, it’s only a matter of time before we see a cloud service hack. Billions of customer data will be compromised while simultaneously crippling large corporations and internet services.

 

Harnessing Data In The New Year

 

Harnessing data...do you dig it? Like it or not, the world needs innovative ways of making sense of the giant blob of data floating in cyberspace we humans have created through our online activities. So here we go, the top five trends for harnessing data in the new year.

1. Data storytelling

This one’s for all the data analysts out there. Data storytelling means data analysts present the steps in their analysis. It also means presenting the insights from your analysis in an actionable, easy-to-understand way.

2. Data curation converges

It’s only becoming a more diverse and more complex world out there. What is one to do? Use you data management powers of data curation, of course. Data curation uses capturing, cleaning, defining, and aligning disparate data to bridge that elusive gap between data and its real-world applications.

3. “Data For Good” Movement

The “Data For Good” movement is exploding after non-profits realize the benefits of using data for social causes. If this movement sees healthy growth, we may see the most difficult global problems solved through the altruistic potential of sharing data.

4. Codes of ethics catch up to data

Leaders, governments, and everyday people are realizing new ethics need to be created for this new data-based world. Change will happen to frame infrastructure and government levels because data privacy is here to stay.

5. Data democracy

Data scientists are going to be amping up their game and actively participating in how results are applied to businesses. Better brush up on your presentation and visualization skills to collaborate with leadership and organizations as a whole.

 

Word Up:

It’s been a journey and there’s a lot to know for a data-centric world. Data breaches are a realistic precaution to acknowledge. In addition to double-checking your data tracks, moving forward and harnessing data in creative and new ways ensures not getting lost in the data void.

When thinking about data, the biggest shift for most people will be understanding that data is… people! Swomi has always believed people and relationships come first. The fact that data is valuable because of it’s human origins just goes to prove you and your content have value.

 

Sources: csoonline, komando, information-age, economist

 

This article is letter (D) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content for 2019

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)rust Makes The Online World Go ‘Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content

 

 


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