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Ingredients Of Super Shareable Content

All the benefits of shareable content.

This article is letter (S) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

How often do you dream of that one piece of content that explodes your brand into the stratosphere of profit and popularity?

That fantasy is actually the idealized goal of every marketer when they sit down to create content and promote content.

After reading this blog post, here’s what you will be able to walk away knowing:

  • Why everyone needs help creating shareable content
  • The 10 most important ingredients for creating shareable content
  • How to create images that make content more shareable

A few notes before starting, shareable content is content which compels your audience to share it. Not to be confused with sharing content, in the sense that you, as a marketer, are sharing your content to promote it. So, sharing is what your audience does. Promoting is what you do.

With that in mind, let’s begin!

Instead Of Consuming Content, Become A Creator Of Shareable Content
Creator of Shareable Content

Do you see the same advice repeated over and over again?

Create unique content.

Create highly valuable content.

Create content relevant to your audience.

That’s all nice, but what does that all really mean? What’s the definition of highly valuable or unique? Now the articles that offer this advice are most likely sharing a separate SEO technique or another topic that doesn’t dwell on content creation.

After seeing all the vague, prevalent advice on creating shareable content, we realized everyone needs help on how and why to create content that’s share-happy.

When vague kind of advice like this is shared, it means it’s up to you to roll up your sleeves and research their audience. That’s the only real way to know what your specific audience finds relevant and valuable.

Ingredients Of Super Shareable Content
Super Shareable Content

But wouldn’t it be nice to have some general ground rules for creating super shareable content? We thought so, too. Lucky for us, Flockler has shared a great post on how to create shareable long-form content. Here's are a few tips from them.

1. Tap into trends

Research goes a long way. Tools like Buzzsumo allow you to research top performing content on the topic you want to write about. Maybe the most popular posts only cover one side of the story. That’s where your content can fill-in the missing gaps.

2. Link to third-party content and mention friends

It’s invaluable when a well-known influencer shares your content through social or links back to your content in a blog post. Link to articles of industry leaders and link to people in your network.

3. Get to the point

Say what value the reader will receive from your blog post right at the beginning. There’s so much content out there, readers are eager to know exactly what value they will get out of your post. Rambling is not your friend.

4. First person storytelling

Storytelling engages readers so much better than a dry listing of information. You want people to feel like they’re reading a good book they can’t put down, not like they’re reading a calculator’s instruction manual.

5. Run social media competitions

Increase your reach and engagement on social media by asking your followers to share your branded hashtag or your company page. Make your competition a fun challenge and people will gladly play the game.

6. Collaborate with your audience

If your campaign supports a cause, you can rally your followers to share content on social media to further support your movement!

7. Write longer stories

Longer blog posts get more shares than shorter ones.

For one, longer articles provide more value. And where there is more value, there are more shares.

Second, long articles just have more room to include third-party links and multiple calls to actions. People love to share content where they are mentioned.

Lastly, Google prefers longer content at 1,200 – 1,400 words and sends more traffic to it. If it shows up in organic search, people are more likely to share it simply because they are able to find it easily.

8. Add images

Images break up giant blocks of texts and adds fun and engagement to your content. (Fast forward to the next section in this article to read all about creating shareable images)

9. Add reaction buttons

Reaction buttons are a fast and easy way for readers to engage with your content.

10. Answer repeat questions

If your customers keep asking the same questions. When you provide a solution that commonly ails your customers, you also reach out to an audience similar to your current customers.

Note: This list skips entertaining content as shareable. Tons of funny videos and images become viral. But usually, they have little to nothing to do with your brand.

How Images Make Content More Shareable
Images Make Shareable Content

Why would you want to make the images in your blog post more shareable? Because shareable content means content can be promoted easier. Some marketers even divide their time as 80% marketing and only 20% create content.

Just because you create the greatest piece of content ever, doesn’t mean anyone will see it. That’s where making your content more shareable comes in. Have your audience share your content.

One, it saves your marketing team the effort of promoting it themselves. Two, when online users share your content it means your marketing team has done a good job promoting and your content creators have done a great job creating shareable content.

So how do creators make their content more shareable, specifically when it comes to images? We are visual creatures, after all. And when you’re scrolling through your social media feed, an image is most likely to catch your attention over a block of text. This means creating awesome images is the first step to creating shareable content.

The Secret To Shareable Images
The Secret

Shareable images start with research. Choose the platforms you want to promote your content on. You want to pick social networks that already drive traffic to your website.

You also want to add some platforms that don’t drive a lot of traffic to your website, but show potential because your target audience spends their time on that platform. Website analytics and conducting surveys are great for figuring this out.

Now you’re thoroughly informed, the hunt for quality images begin. Here, you want to choose unique images over free images. Free images tend to be used over and over and over again by other brands. Images from premium stock photo sites are less circulated.

The more unique your images are, the more your brand will stand out. The last finishing touch is to use photo editing to add details like text and branding. Voila!

Word Up:

Creating shareable content can be a straightforward process once you know some of the fundamental ground rules all shareable content have in common.

Research lays the foundation for shareable content. You don’t want your content shared by just anyone. You want your content shared by your target audience, customers, and potential customers.

After research, actions like tapping into trends, getting straight to the point, and linking to third party content, will inspire your audience to share your content. And don’t forget images! Sharing an image is much more immediate than an entire blog post. And if someone is attracted to your image, it can lead them to reading your entire blog post.

The end goal of shareable content is to provide something so valuable, your audience will want to pass that value to their friends.

sources: oxygenta, flockler, coschedule

 

This article is letter (S) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

t for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)Trust Makes The Online World Go Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content

Ingredients Of Super Shareable Content

All the benefits of shareable content.

This article is letter (S) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

How often do you dream of that one piece of content that explodes your brand into the stratosphere of profit and popularity?

That fantasy is actually the idealized goal of every marketer when they sit down to create content and promote content.

After reading this blog post, here’s what you will be able to walk away knowing:

  • Why everyone needs help creating shareable content
  • The 10 most important ingredients for creating shareable content
  • How to create images that make content more shareable

A few notes before starting, shareable content is content which compels your audience to share it. Not to be confused with sharing content, in the sense that you, as a marketer, are sharing your content to promote it. So, sharing is what your audience does. Promoting is what you do.

With that in mind, let’s begin!

Instead Of Consuming Content, Become A Creator Of Shareable Content
Creator of Shareable Content

Do you see the same advice repeated over and over again?

Create unique content.

Create highly valuable content.

Create content relevant to your audience.

That’s all nice, but what does that all really mean? What’s the definition of highly valuable or unique? Now the articles that offer this advice are most likely sharing a separate SEO technique or another topic that doesn’t dwell on content creation.

After seeing all the vague, prevalent advice on creating shareable content, we realized everyone needs help on how and why to create content that’s share-happy.

When vague kind of advice like this is shared, it means it’s up to you to roll up your sleeves and research their audience. That’s the only real way to know what your specific audience finds relevant and valuable.

Ingredients Of Super Shareable Content
Super Shareable Content

But wouldn’t it be nice to have some general ground rules for creating super shareable content? We thought so, too. Lucky for us, Flockler has shared a great post on how to create shareable long-form content. Here's are a few tips from them.

1. Tap into trends

Research goes a long way. Tools like Buzzsumo allow you to research top performing content on the topic you want to write about. Maybe the most popular posts only cover one side of the story. That’s where your content can fill-in the missing gaps.

2. Link to third-party content and mention friends

It’s invaluable when a well-known influencer shares your content through social or links back to your content in a blog post. Link to articles of industry leaders and link to people in your network.

3. Get to the point

Say what value the reader will receive from your blog post right at the beginning. There’s so much content out there, readers are eager to know exactly what value they will get out of your post. Rambling is not your friend.

4. First person storytelling

Storytelling engages readers so much better than a dry listing of information. You want people to feel like they’re reading a good book they can’t put down, not like they’re reading a calculator’s instruction manual.

5. Run social media competitions

Increase your reach and engagement on social media by asking your followers to share your branded hashtag or your company page. Make your competition a fun challenge and people will gladly play the game.

6. Collaborate with your audience

If your campaign supports a cause, you can rally your followers to share content on social media to further support your movement!

7. Write longer stories

Longer blog posts get more shares than shorter ones.

For one, longer articles provide more value. And where there is more value, there are more shares.

Second, long articles just have more room to include third-party links and multiple calls to actions. People love to share content where they are mentioned.

Lastly, Google prefers longer content at 1,200 – 1,400 words and sends more traffic to it. If it shows up in organic search, people are more likely to share it simply because they are able to find it easily.

8. Add images

Images break up giant blocks of texts and adds fun and engagement to your content. (Fast forward to the next section in this article to read all about creating shareable images)

9. Add reaction buttons

Reaction buttons are a fast and easy way for readers to engage with your content.

10. Answer repeat questions

If your customers keep asking the same questions. When you provide a solution that commonly ails your customers, you also reach out to an audience similar to your current customers.

Note: This list skips entertaining content as shareable. Tons of funny videos and images become viral. But usually, they have little to nothing to do with your brand.

How Images Make Content More Shareable
Images Make Shareable Content

Why would you want to make the images in your blog post more shareable? Because shareable content means content can be promoted easier. Some marketers even divide their time as 80% marketing and only 20% create content.

Just because you create the greatest piece of content ever, doesn’t mean anyone will see it. That’s where making your content more shareable comes in. Have your audience share your content.

One, it saves your marketing team the effort of promoting it themselves. Two, when online users share your content it means your marketing team has done a good job promoting and your content creators have done a great job creating shareable content.

So how do creators make their content more shareable, specifically when it comes to images? We are visual creatures, after all. And when you’re scrolling through your social media feed, an image is most likely to catch your attention over a block of text. This means creating awesome images is the first step to creating shareable content.

The Secret To Shareable Images
The Secret

Shareable images start with research. Choose the platforms you want to promote your content on. You want to pick social networks that already drive traffic to your website.

You also want to add some platforms that don’t drive a lot of traffic to your website, but show potential because your target audience spends their time on that platform. Website analytics and conducting surveys are great for figuring this out.

Now you’re thoroughly informed, the hunt for quality images begin. Here, you want to choose unique images over free images. Free images tend to be used over and over and over again by other brands. Images from premium stock photo sites are less circulated.

The more unique your images are, the more your brand will stand out. The last finishing touch is to use photo editing to add details like text and branding. Voila!

Word Up:

Creating shareable content can be a straightforward process once you know some of the fundamental ground rules all shareable content have in common.

Research lays the foundation for shareable content. You don’t want your content shared by just anyone. You want your content shared by your target audience, customers, and potential customers.

After research, actions like tapping into trends, getting straight to the point, and linking to third party content, will inspire your audience to share your content. And don’t forget images! Sharing an image is much more immediate than an entire blog post. And if someone is attracted to your image, it can lead them to reading your entire blog post.

The end goal of shareable content is to provide something so valuable, your audience will want to pass that value to their friends.

sources: oxygenta, flockler, coschedule

 

This article is letter (S) of our “Trending Topics" series where we write an article for each letter of the phrase. “Trending Topics" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.

t for the coming new year and beyond. Find links to more articles in the series below.

(T) The Major (T)rending Topics For 2019

(R) Everyone Is A Brand And Online (R)eviews Decide Your Reputation

(E) What’s Trending In (e)Content

(N) The (N)aked Truth About Your Online Privacy

(D) Surprising (D)ata Predictions For 2019

(I) Stay Ahead Of 2019 With These 11 (I)ntelligent Trends

(N)etwork Personalization And Humanization Create A Human-Centric World

(G) New Kids On The Block: (G)eneration Z And The Future Of Tech

 

(T)Trust Makes The Online World Go Round

(O) Content Marketing (O)bjectives Are The Bridge To Your Goals

(P) Online (P)rivacy Trends: Your Data Is A Big Deal

(I) 2019 – The Year Of (I)nventions, Innovations, Progress, And Ideas

(C) The In’s And Out’s Of Content (C)uration

(S) Ingredients Of Super (S)hareable Content


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