Personalization prioritizes experience, not things.
No matter how big the online universe grows, at the end of the day Steve Jobs got it right when he said all we want to know is Why should I care? Enter personalization. Personalization lets you know exactly why you should care by giving you customized experiences, suggestions, and content based on your previous behavior.
Personalized Content Gives You What You Want
With over 60 hours of video uploaded to Youtube every minute, the internet is too big to look over every single thing posted to figure out what content you want to interact with. Personalization saves time by showing you suggestions on what content you have viewed in the past, top trending content, or most recently posted content. Studies have shown that too many choices just freezes people into inaction. It is also why Word Of Mouth is so important in the digital world too – people tend to like what other people already like.
Personalized Content Makes You Feel Special
Personalization also gives us what we did not know we wanted. For example, Mitsubishi now lets you customize your vehicle on their website. Your personalization can get as specific as the type of stitching for your cars seats. Just click the order button and you can pick up your virtually customized car in real life. This is the exact appeal of personalization – it is not the cookie-cutter experience you can get anywhere. The internet collapses exclusive spaces and brings everything to everyone. Business are left to compete with either lower prices or higher personalization. Either way, you win. If that does not make you feel special, then we do not know what will.
Personalized Content Creates Experiences
Living in the post-industrial age, objects no longer are scarce and any item we need or want is only a Buy Now button away. When objects are no longer rare and points of prestige, people then seek out unique experiences. No longer do we want a diamond necklace. We are sold the lifestyle behind a diamond necklace – romance, undying devotion, and glamour. We see brands bypassing the object all-together. For example, AirBnB sells personalized experiences like city-specific tours. Even social rituals like dating, networking, and making friends have their own platforms.
The popular phrase Buy experiences, Not Things will only become louder in the future and personalization will be its megaphone. The bar is raised higher than ever before and technology has kept up to meet our demand. Swomi personalizes your online experience by connecting you with brands and content you are interested in. Share this article with a friend who loves experiences over stuff!