How automation will transform content creation and human resources.
This article is letter (A) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
The Institute for Public Policy Research projects 45 percent of all jobs will be automated in the next 20 years. But are you one of the nearly half of US and UK business owners surveyed who “have not looked at the impact of automation on jobs?” Retail will be one of the most visibly impacted and affect jobs of everyday people.
It may be that brands do not know the benefits of going automated or exactly how automation will transform their brand.
Automation will be felt not only in increased efficiency, but in better quality relationships with customers – the basis of all sales and brand loyalty.
Automation + HR
The common myth that automation will replace repetitive jobs is true. But little do many people know, automation will also transform human resources itself and drive growth of all types of industry.
Pat Chapman-Pincher, CEO mentor and strategist, formerly of the Cavell Group, advocates the increased use of technology will help in three central HR roles:
1. Planning for future jobs and employee development
2. Developing technology-capable managers
3. Employment contracts
Additionally, VR and AR technologies can more easily onboard new recruits as well as train current teams. When it comes to hiring new employees, automation software is even capable of determining a person’s compatibility to the company culture by cross referencing their resume and social media footprint.
Automation + Content Creation
Another very helpful area automation will help is with creating content. And yes, it is possible to scale the creation of original and engaging content without a human touch. It is also possible to almost fully automate the marketing process which is a critical area of any sales focused enterprise.
But why should you automate your content creation? Wouldn’t that lose touch with the whole point of creating content for your brand in the first place – to build quality relationships with real people?
While you can’t automate relationships, you can “do a more efficient job of automating the potential of customers and leads for more valuable customers, coordinating your sales and marketing efforts.”
In fact, tools to automate your content creation already exists.
Automation + Social
Text content can be automated with services like Wordsmith or Quill. Images can be created with AI like Google’s Deep Dream Generator. And while AI can recognize voices and form a response, they can also form rudimentary songs, a big step towards automating audio content.
Social is not forgotten in this world of new automated tasks and processes. Every social platform can benefit as can all forms of automation including social, marketing and HR. The processes and types of benefits are almost limitless and can make our everyday life easier and better.
Word Up:
And when it comes to automating a curated audience, that’s where Swomi step into the picture. Swomi automatically directs an audience tailored for your brand to your website or blog. To learn more, contact us here.
After learning about just a few of the benefits, where do you see automation fitting into your brand?
sources: blog.appliedai.com medium webengage go.forrester.com freeyourspine.info
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series:
(A) Ready Or Not - Why (A)utomation Is The Future Of Your Brand
(U) 5 Easy Rules To Create (U)niversal Content
(T) Use These 4 Types Of (T)raffic To Earn More Online
(O) Automate Your (O)nline Content And Never Waste Time Again
(M) Important Stuff You Should Know About (M)arketing Automation
(A)Content Equity–The Key To Monetizing Your Brand (A)ssets. Here's Why!
(T) The Unexpected Way (T)ags Help In The Age Of Peak Content
(I) To (I)T Automate Or Not To IT Automate? That Is The Question
(O) How To (O)rganize And Automate Your Content Start To Finish
(N)arrow Artificial Intelligence Lives Among Us
(B)uyer’s Journey From A Buyer’s Point Of View
(R) In Case You Missed It: (R)obotic Automation Is Already Here
(A) Why (A)utomation Efficiency Changes Everything
(N) Can Robots Write (N)ewsworthy Content?
(D) The Jumpstart Guide To Content (D)istribution
