Are you ready?
This article is letter (A) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
Say “Automation” and your mind may immediately conjure images of robotic arms and conveyor belts as far as the eye can see. The clanking of their repetitive tasks ringing out in unison across a concrete warehouse.
While this certainly was the case for automation in the industrial age, automation in today’s information age is invisible.
How Can Automation Make You More Efficient?
Algorithms, software, and programs automate workflows to foster better communication among the team.
Teams can collaboratively brainstorm ideas and keep track of collective conversations. Automation tools can also give each member a personalized dashboard to communicate with other members and share documents seamlessly. Such an automated system makes delegation more effective and easy too.
Very important because now social skills are becoming the most high value skill in an automated world (we’ll cover more on that in a bit).
Automation makes these areas more efficient as well:
- Productivity. 25 percent of business experienced increased productivity
- Reduced Costs. 30 percent of businesses reduced overall costs
- Easier Management. 79 percent of marketers felt it was easier to manage their campaigns
- Improved Sales. 77 percent of businesses improved sales
There’s More To Automation Than Just Efficiency
Efficiency is only the beginning of how automation will shape the future. Similar to the industrial revolution, 90% of agriculture workers lost their jobs to automation. Despite all the lost agricultural jobs, this has been seen as one of the most prosperous times in history.
A similar phase is happening as we shift from a knowledge economy to a social economy. Said another way, before we used to value cognitive skills - knowing a lot of information and how to implement it.
Now we value social skills – traits such as common sense, general intelligence, flexibility, creativity, and interpersonal skills like emotional intelligence and empathy.
When all the world’s information is available within seconds, what is the value of traditional “intelligence” such as memorizing facts?
What we need today are creative ways to connect all that information. Skills that enhance collaboration between machines and humans are in huge demand. People will always work with other people. Machines can never understand empathy or share a common human experience.
We are co-evolving, not competing, with automation technology. What we think we lose by implementing automation in our world will be overshadowed by the wins we can’t yet foresee or imagine.
Thanks for reading. To learn more about automation, look below for more articles in the “Automation Brand” series.
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series:
(N) ...Coming Soon
(D) ...Coming Soon