Save time by leveraging automation technology.
This article is letter (O) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
Automation best helps streamline the content marketing process of content creation, curation, and distribution. Online content automation is still just a tool, not a replacement you can just click and it’s all one-and-done. So we’re going to look at what parts of your content marketing process you actually can automate.
Automated Content Creation
Is content automation the future or a fad? Can content be automated? Not quite yet but getting closer. Basic AI can rewrite already written articles (called article “spinning”). They promise to give you an original piece of content and you no longer have to manual write articles.
While spun articles certainly are “original,” they are incredibly robotic. And with the amount of editing it takes to make it sound un-robotic, you may have well just taken that time to write an original article to begin with.
Automation is getting better at creating original content, but for now AI can really only do informational pieces very well. The kind of articles that just relay stats of a baseball game, for example.
With automated content creation, the better direction is to use tools that help you come up with ideas for content and create the most impactful content possible like blog headline analyzers.
Automated Content Curation
While automating your content is still on the iffy side, automated and even cognitive content curation is very well in full bloom. Content curation tools use algorithms to scan content all across the web, and find you the best, most relevant content.
How many hours have you spent scouring website after website content to find that amazing gold nugget; the so-good-it-hurts piece of content that is worthy of sharing with your audience?
The endless sea of content cannot be scanned entirely by human eyes. But our AI algorithm friends can scan through billions of pieces of content for us. Saving us time. And we all know, time is money.
Automated Content Distribution
Simply put, automated content distribution makes sure relevant content gets seen by the right people. The example that first comes to mind for automated distribution is automated emails that go out to people based on their most recent behavior (like purchases).
Automated content distribution also works amazingly well for scheduling your content to publish ahead of time. Programs like Buffer or Loomly let you publish to your social sites days in advance.
You want to take a step back from your automation efforts (you wouldn’t want those naughty AI bots running amok.) Automation is still a tool you are using. It is not sitting in the front seat shifting the gears. You can know your results by looking at the analytics. How many people are you engaging? Who clicked on what? Is there a lower bounce rate? Many options and many possibilities.
Here at Swomi, we provide automated audiences with Swomi. It automatically direct a curated audience to your blog or website. Forget spending countless hours optimizing your SEO and pumping out tons of content everyday to attract visitors to your site. To learn more about Swomi, give us a shout out here.
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series: