A few words of wisdom from the Pros.
https://soundcloud.com/flitzsuppe/elevate-ft-risingnature
This article is letter (E) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
Sometimes the email marketing path to success can be lonely and full of mistakes. But thankfully, there are successful experts out there who can share their wisdom with us. So let’s breathe a sigh of relief as we listen to the wise marketing experts.
Email Is Digital Glue
Co-Founder Of Web Profits
“I wish I would’ve known to integrate my email marketing messages into different channels. This may seem obvious, but it’s the biggest mistake I made in my early days - and that I still see marketers making today. You have to market with purpose.”
- Ali Rastiello, Sr. Manager Of Marketing Automation at BigCommerce
Everyone Is Welcome
“A dedicated welcome email series will not only help you build a great first impression, but build trust as well.”
- Meera Kothand, Email Marketing Specialist at Meerakothand.com
Market With Purpose
Unsubscribes Can Be A Good Thing
“I’ve learned you can’t please everyone. Removing people who aren’t that interested in hearing from me feels like a good cleaning job”
- Henneke Duistermaat, Copywriter & Marketing Expert at Enchanting Marketing
Go In With A Clear Focus
“Define what you want to achieve, how this benefits the customer, why you want to achieve X, and how they will action it”
- Jenna Tiffanys, Lead Digital Marketing Strategist
It’s All About The Subject Line
"From Name” And “Subject Line” Are Extremely Important
“It’s important subscribers recognize that the email is from you company and comes with a compelling subject line for maximum engagement.”
- Kevan Lee, Director Of Marketing At Butter
Use Preheaders To Double The Length Of Your Subject Line
“I wish I’d known about the importance of preheaders. The fact that you can double the length of your visible subject line is so valuable – and often overlooked.”
- Justin Khoo, Founder Of FreshInbox
Word Up:
Thank you to all the experts who shared their experiences! Do you see yourself in any of their trial and tribulations? What does your life look like when you envision your future self as a marketing expert?
This article is letter (E) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
(M) 3 Simple Tips To Increase Email Campaign Open Rates
(A) 3 Reasons To Automate Your Email Marketing Today
(I)nfluencer Email Marketing Insights
(L) Enhanced Email Marketing Tips
(M)Email Marketing As An Influencer – How It Works And What To Do
(A) Are You Making One Of These 7 Affiliate Marketing Mistakes?
(R)eferral Vs. Influencer Vs. Affiliate Marketing
(K) 7 Simple Email Marketing Solutions
(E)xperts Email Marketing Success Tips
(T)rends For The Future Of Email Marketing
(I)mprove Your Email Readers Open Rate
(N)iche Email Marketing Success!
(G)oal Setting For Your Email Marketing
