Tips to leverage your current email marketing practices.
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This article is letter (L) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
Are you sending relevant, value-adding content to your email subscribers? If you are, then perfect! Pass Go and collect $200. Now your goal is to leverage what you are already doing to get more email subscribers.
Use Multiple Opt-In Forms & Multivariate A/B Testing
Something so simple as providing more than one email newsletter opt-in form on your website can easily grow your email list. Create proud opt-in forms with presence, not wallflowers shrinking at the footer of your page and use A/B and multivariate testing.
Leverage High Quality Content
Your content rocks and you know it, your visitors know it, and the search engine’s rankings know it. Leverage gated content and simply ask your subscribers to pay to read/watch/listen to certain pieces of content you release.
Offer Customized Content Upgrades
Content Upgrades are lead magnet freebies customized for a specific blog post. For example, a video about minimizing stress may offer a freebie “Guided Meditation To Reduce Stress” audio download. The customized content directly relates to the visitor’s specific interest at that very moment in time. That equals more emails in exchange for a Content Upgrade!
Word Up:
The best thing about leveraging is you don’t need to do anything drastically different. You’re just doing what you already are doing… but better, easier, and smarter.
This article is letter (L) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
(M) 3 Simple Tips To Increase Email Campaign Open Rates
(A) 3 Reasons To Automate Your Email Marketing Today
(I)nfluencer Email Marketing Insights
(L) Enhanced Email Marketing Tips
(M)Email Marketing As An Influencer – How It Works And What To Do
(A) Are You Making One Of These 7 Affiliate Marketing Mistakes?
(R)eferral Vs. Influencer Vs. Affiliate Marketing
(K) 7 Simple Email Marketing Solutions
(E)xperts Email Marketing Success Tips
(T)rends For The Future Of Email Marketing
(I)mprove Your Email Readers Open Rate
(N)iche Email Marketing Success!
(G)oal Setting For Your Email Marketing