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Referral Vs. Influencer Vs. Affiliate Marketing

What’s the difference and how can you use them?

This article is letter (R) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

 

Word Of Mouth goes by another name… Referral Marketing! Don’t confuse referral marketing with multi-level marketing either, they’re two completely different things.

So what exactly IS the difference between referral, influencer, and affiliate marketing?

Each has distinct nuances between the customer’s motivations and digital marketing tactics.

 

Affiliate Marketing

- Similar to a skilled, but unknown, salesperson

- Relies on third-party websites and affiliate networks

- Primary Motivation: financial

- Uses standardized advertising methods like SEO optimization, PPC, email marketing, content marketing, and display advertising

 

Influencer Marketing

 

- Third-Party Brand advocates

- Have large social followings

- Many variables affect whether an Influencer campaign is successful

- Focuses on social media relationship-building and content curation

- Spreads brand awareness

 

Referral Marketing

 

- A.K.A Word of Mouth

- Rewards customers to invite their friends

- Altruistic motivation: it feels good to help out a friend, giving brings more joy than receiving

- Rewards go both ways: both referrer and referee receive benefits

- Most trusted form of advertising

 

Word Up:

Each type of marketing has their benefits and drawbacks. That’s why many marketers and brands use a combination of all three to maximize their results.

 

This article is letter (R) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

(E)mail Marketing Overview

(M) 3 Simple Tips To Get People Opening Your E(m)ail Campaigns

(A) 3 Happy Reasons To (A)utomate Your Email Marketing Today

(I)nsights Into Influencer Marketing

(L) Don’t Just Send Emails, (L)EVERAGE For More Email Subscribers

 

(M)arketing As An Influencer – How It Works And What To Do

(A) Are You Making One Of These 7 (A)ffiliate Marketing Mistakes?

(R)eferral Vs. Influencer Vs. Affiliate Marketing

(K) 7 Simple (But (K)nowledgeable) Solutions For Email Marketing

(E)xperts Give You Their Email Marketing Success Tips

(T)rends For The Future Of Email Marketing

(I)mprove Your Email Campaigns And Connect With Your Readers

(N) Master The Skills Of (N)iche Email Marketing And Succeed!

(G)oal-Setting For Your Email Marketing

Referral Vs. Influencer Vs. Affiliate Marketing

What’s the difference and how can you use them?

This article is letter (R) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

 

Word Of Mouth goes by another name… Referral Marketing! Don’t confuse referral marketing with multi-level marketing either, they’re two completely different things.

So what exactly IS the difference between referral, influencer, and affiliate marketing?

Each has distinct nuances between the customer’s motivations and digital marketing tactics.

 

Affiliate Marketing

- Similar to a skilled, but unknown, salesperson

- Relies on third-party websites and affiliate networks

- Primary Motivation: financial

- Uses standardized advertising methods like SEO optimization, PPC, email marketing, content marketing, and display advertising

 

Influencer Marketing

 

- Third-Party Brand advocates

- Have large social followings

- Many variables affect whether an Influencer campaign is successful

- Focuses on social media relationship-building and content curation

- Spreads brand awareness

 

Referral Marketing

 

- A.K.A Word of Mouth

- Rewards customers to invite their friends

- Altruistic motivation: it feels good to help out a friend, giving brings more joy than receiving

- Rewards go both ways: both referrer and referee receive benefits

- Most trusted form of advertising

 

Word Up:

Each type of marketing has their benefits and drawbacks. That’s why many marketers and brands use a combination of all three to maximize their results.

 

This article is letter (R) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.

(E)mail Marketing Overview

(M) 3 Simple Tips To Get People Opening Your E(m)ail Campaigns

(A) 3 Happy Reasons To (A)utomate Your Email Marketing Today

(I)nsights Into Influencer Marketing

(L) Don’t Just Send Emails, (L)EVERAGE For More Email Subscribers

 

(M)arketing As An Influencer – How It Works And What To Do

(A) Are You Making One Of These 7 (A)ffiliate Marketing Mistakes?

(R)eferral Vs. Influencer Vs. Affiliate Marketing

(K) 7 Simple (But (K)nowledgeable) Solutions For Email Marketing

(E)xperts Give You Their Email Marketing Success Tips

(T)rends For The Future Of Email Marketing

(I)mprove Your Email Campaigns And Connect With Your Readers

(N) Master The Skills Of (N)iche Email Marketing And Succeed!

(G)oal-Setting For Your Email Marketing


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