Not all goals are created equal.
https://soundcloud.com/hmsurf/take-care
This article is letter (G) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
Like with many things in life, email marketing turn out in your favor when you’re prepared and know what you want. So here’s how to set goals for your marketing campaigns!
Ask Yourself - “Why?”
Why do you want to run this campaign? At a loss for words? Here are a few examples to help you get started:
- Align Leads With Sales Targets
- Increasing Conversion
- Synchronizing Sales And Marketing
- Successful Customer Onboarding
- Increase Customer Retention
Figure Out The “What’s” And The “How’s”
What marketing tools do you need to accomplish your goals? You may need to create a new funnel, promote a new marketing campaign, will your CTA button be at the bottom or the middle of the email?
How will you measure success? Clear metrics like a 25% email open rate or 10% increase in sales will make reaching your goals much easier.
Be S.M.A.R.T. About Your Goals
Tried, true, tested and all over our popular culture, S.M.A.R.T. goals stands for Specific, Measurable, Achievable, Relevant, and Time Bound.
Mold your goals to each category of S.M.A.R.T. to create focused, productive, and motivational goals.
Need help getting started? Download Brian Tracy’s Smart Goals Template here.
Word Up:
Being clear about why you want to run your email marketing campaigns, what tools you need to do it, and how you will measure success will set you on a path to marketing success!
This article is letter (G) of our “Email Marketing" series where we write an article for each letter of the phrase. “Email Marketing" covers all the in's and out's of email marketing success. Find links to more articles in the series below.
(M) 3 Simple Tips To Increase Email Campaign Open Rates
(A) 3 Reasons To Automate Your Email Marketing Today
(I)nfluencer Email Marketing Insights
(L) Enhanced Email Marketing Tips
(M)Email Marketing As An Influencer – How It Works And What To Do
(A) Are You Making One Of These 7 Affiliate Marketing Mistakes?
(R)eferral Vs. Influencer Vs. Affiliate Marketing
(K) 7 Simple Email Marketing Solutions
(E)xperts Email Marketing Success Tips
(T)rends For The Future Of Email Marketing
(I)mprove Your Email Readers Open Rate
(N)iche Email Marketing Success!
(G)oal Setting For Your Email Marketing
