Will Social Empires be able to adjust to Privacy Laws while still advertising?
https://soundcloud.com/miamibeats/blinded
Social Media marketing has been under fire a lot lately for violating user privacy.
From a marketer’s perspective, is social media still a viable channel to promote your brand?
From observing how people and social platforms have evolved along with the changes, we want to say yes.
Here are three reasons why we predict Social Media marketing will endure despite all the privacy law changes.
New Respect For Online Privacy
While majority of companies have been stealing user data for years, the issue has only been recently been highlighted by Facebook’s Cambridge Analytica privacy scandal.
After, we’ve seen a swell of laws passed, from the entire European Union passing General Data Protection Regulations to California’s disruptive Privacy Data Laws.
While many we’re unsure of the fate of social media, social media platforms have stepped up their game by regulating their platforms according to GDPR rules.
They are still not the ideal place for user privacy, but it’s still a step in the right direction. For those companies that didn’t fold under the new regulations, marketers have also quickly adapted to respecting online privacy.
People-Based
Another reason why social media will still be relevant today and beyond is simply because that’s where people gather online.
No matter what anyone says, the internet is based around people – the content they create and the relationships and trust they build from engaging with each other’s content.
People are people and will always be people.
We now have robots making our burgers and augmented reality on our phones, but Social Word Of Mouth is still the number one form of advertising – digital or otherwise.
Trust is the bedrock of Social Word Of Mouth.
And now, transparent ads on social media will help people better trust the advertisements they see when they scroll through their feed. Facebook COO Sheryl Sandberg shared, “Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they’re seeing, who paid for it, and the fullness of what other people might see.”
Video Marketing
Social platforms are where the people are. And where there are people, there are videos.
Videos are one of the fastest growing content marketing mediums and show no sign of stopping.
In particular, more than 90% of consumers love live video-based stories. The turn of this trend is seen in Facebook’s development of Facebook live, Instagram’s introduction of Stories, Instagram TV (IGTV), and the steady popularity of SnapChat.
Snapchat is fundamentally a live application as images and videos last only a few seconds.
In an online world where everything is possible, there is a fun novelty in being able to only do only one thing on an app.
Word Up: The Content Lifestyle
In addition to your social media marketing tactics, subscribing for a SwomiBUZZ Flyer will add another source of an automated, curated audience directed to your brand.
Plus, we believe all people deserve to benefit from their content, not us.
So all content on your SwomiBUZZ Flyer completely belongs to you and respects your online privacy while also reaching a curated audience.
A win-win for you.
Sources: socialdistillery, techjeny sproutsocial
