A.U.T.O.M.A.T.I.O.N. B.R.A.N.D. Topics - Digital Lifestyle, Overview, Universal, Traffic, Online, Marketing, Assets, Tags, IT, Organize, A.I., Journey, Robotics, Efficiency, Newsworthy, Distribution
The Automation Brand series investigates what automation is, its effects on society (specifically brands and companies), and where we will see automation develop in the future.
We believe automation co-existing and co-evolving with humans will empower, not inhibit, future growth.
Find each article below with a link. If one intrigues you, feel free to click the “Read it here” link to read the full article.
You asked. We delivered...Automation Brand!
(A)utomation Overview
Ready Or Not - Why Automation Is The Future Of Your Brand
How automation will transform content creation and human resources.
45 percent of jobs will be automated in the next 20 years. But are you one of the nearly half of UK and US business owners who “have not looked at the impact of automation on jobs?” Automation will lead to increased efficiency and better quality relationships with customers – the basis of all sales and brand loyalty.
(U)niversal
5 Easy Rules To Create Universal Content
Working smarter, not harder to make global-reaching content easy as cake.
Your content does well… but does it perform universally well? Thanks to the connectivity of the internet, content has the potential to go global very quickly. Many of the rules for making your content go universal align with having good content. Here are five ways to make universal content a reality for your brand.
(T)raffic
Use These 4 Types Of Traffic To Earn More Online
Learn more with Paid, Organic, Search Engine, and Referral traffic.
Are you looking for more traffic, or do you want to increase conversions too? Traffic is what makes or breaks your online success. Choose one of these tactics to bring you a steady flow of visitors coming to your site.
(O)nline Content
Automate Your Online Content And Never Waste Time Again
Save time by leveraging automation technology.
Automation best helps streamline the content marketing process of content creation, curation, and distribution. Online content automation is still just a tool, not a replacement you can just click and it’s all one-and-done. So we’re going to look at what parts of your content marketing process you actually can automate.
(M)arketing
Important Stuff You Should Know About Marketing Automation
Nurture leads to maximize revenue.
Are you one of the 70% of brands that fail to just even send personalized emails? If you are, have no fear. The team here at Swomi has your back. By the end of this article, you’ll know exactly what marketing automation is, the worth behind marketing automation, and exactly what marketing automation looks like.
(A)ssets
Content Equity – The Key To Monetize Your Brand. Here’s Why!
An introduction to content equity and virtual assets.
How are websites and blogs capable of creating revenue? The answer lies in content and the value of a brand. The future of content is the future of brand equity. In today’s information age and digital lifestyles, virtual assets are way more valuable than many physical things.
(T)ags
The Unexpected Way Tags Help In The Age Of Peak Content
Tags – the most underrated, helpful tool.
With so much stuff out there, how can we sift through all the unnecessary stuff to find the stuff we need? An often overlooked, unsung hero that works diligently behind the scenes to help us find stuff are tags.
(I)nformation Technology
To IT Automate Or Not To IT Automate? That Is The Question
Where Automation rocks and where automation is not so hot.
We live in a digital world. And Information Technology happily skips along. IT has evolved to be automated, creating IT automation:“IT automation is a large category… But an IT automation system is not to be confused with an intelligent system. They make errors, and they’re not insightful enough to know when they do.”
(O)rganize
How To Organize And Automate Your Content Start To Finish
Automation tools to help your content creation organization.
Here’s a workflow that will take you from picking a topic, writing, and publishing your content. We made it specific enough to let you know what to do, but general enough to be molded to your own team’s rhythm. Sprinkled in-between are automation tips to smooth-out the process so you can focus on the bigger picture.
(N)arrow Artificial Intelligence
Narrow Artificial Intelligence Lives Among Us
You spend a lot more time with AI than you think.
If you don’t live under a rock, there is a 99.9 percent chance you have heard of artificial intelligence. It’s a hot topic across science, entertainment, and technology. But did you know there are different types of artificial intelligence? And we live with some of these AI’s on a regular basis.
(B)uyer's Journey
Buyer’s Journey From A Buyer’s Point Of View
What does the buyer’s journey look like from the other side?
Have you ever considered how the experience of researching, purchasing, and relationship-building has been made so seamless online? Let’s break that process down from our, the customer’s point of view. And today, we want to spice up our morning commutes to fill in that one-hour time frame of dead air.
(R)obotics
In Case You Missed It: Robotic Automation Is Already Here
And soon, robotic automation may be your next newest coworker.
Do you like pizza? What about robots? How about we sweeten that deal and throw in robotic automation that specializes in tossing (pizza) dough? When you think about robotic automation, we bet you didn’t think pizza. Turns out, we associate robotic automation with a lot of things in our regular, daily lives.
(A)utomation Efficiency
Why Automation Efficiency Changes Everything
Are you ready?
Say “Automation” and your mind may immediately conjure images of robotic arms and conveyor belts as far as the eye can see. The clanking of their repetitive tasks ringing out in unison across a concrete warehouse. That was true in the industrial age, automation in today’s information age is more invisible.
(N)ewsworthy
Can Robots Write Newsworthy Content?
Not without the help of humans...so far.
Did you know the last breaking news article you just read may have been written by a robot? Robot reporting. News bots. Robot journalism. It goes by many names, but the concept is the same – using automation technology to generate news stories.
(D)istribution
The Jumpstart Guide To Content Distribution
Get a bigger audience right now.
People are no longer obligated to look at content they don’t look. While you can buy methods of distributing your content to have a farther reach, people’s attention can no longer be bought. It has to be earned. That makes smartly distributing and promoting your content just as important as the content itself.
Word Up:
From this series, we learn automation is not so far and distant as it sounds. Automation technology is interwoven in the very fabric of our everyday lives. With high hopes for the future, we walk together hand-in-robotic-hand towards a brighter, empowered life.
