There’s always a chance to provide a personalized experience.
This article is letter (P) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.
Some businesses gain repeat customers again and again while attracting new customers at the same time. Just how do they do it? What is their secret that you don’t know? One word: personalization.
Add Value To Their Choices
Providing personalized choices is the Goldilocks “just right” balancing act between the familiar and unfamiliar. The best way to determine your customer’s future behavior is to look at their past behavior. But you also want to add a little “value spice” by throwing in an unfamiliar, but useful, suggestion.
Serve Them or Get Served
It’s not just about providing excellent customer support and service. It’s about providing excellent personalized experiences.
Avoid Over-Serving
At the same time, over-serving can be hurt your reputation too. Think the borderline stalker sales clerk asking if you need help every five minutes. You don’t want to be the digital equivalent by sending an overload of emails, promotional material, and pop-up ads, right?
Word Up:
Are you picking up on the theme here? People like content, experiences, and things that cater to their lives and their needs. And we don’t blame them!
This article is letter (P) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.
(C) Your Key To Success: (C)ustomer Support
(U)tilize Positive Customer Reviews To Promote Your Brand
(S) 3 Brilliant Ways To Makes (S)ales With Customer Support
(T) 3-core-components-for-a-happy-effec(T)ive-customer-support
(O) Why Chatb(O)ts Are Crucial To The Future Of Your Business
(M) Best Practices For Live Chat (M)essenger Customer Support
(E) It’s All About The Best Customer (E)xperience
(R) Never Lose Your Customers Again With These (R)etention Tips
(S) The (S)elf-Service Customer Support Phenomenon And You
(U) Where To Start With (U)nderstanding Your Customers?
(P) Want A Thriving Business? Focus On (P)ersonalized Customer Support
(P) What NOT Using Customer (P)ersonas Costs You (And How To Fix It)
(O) How To (O)ffer Proactive Customer Support
(R)ealtime Livechat - Are You Prepared For A Good Thing?
(T) Customer Support (T)ools Of The Future
