Pick a niche, any niche.
This article is letter (N) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
“Who is your product/ service for?”
“Everyone!” you say.
Does everyone like an iphone? Does everyone go to the same gym? Does everyone have the same hopes, dreams, and desires?
No, not at all.
So why treat your customers like a mass of cookie-cutter consumers? Niche marketing can help you break this habit of pandering to “everyone.”
Why Niche Marketing?
Niche marketing can be the difference between 1 in 10,000 leads converting versus 1 in 100 leads converting. When you go specific, you are better able to understand and deliver what your target audience needs, wants, and values.
The Top Niches For Lead Generation
While these may be the top niches, think twice before jumping headfirst into these markets. Competition may be tough for someone just starting out. Unique niches can be just as successful.
- Insurance
- Health/ Medical
- Legal
- Higher Education
- Real Estate
- Home Improvement Services
- Automative
- Small Business Consulting
- Travel
What’s Your Market Size?
When looking for the niche market you want to cater to, it’s important to be realistic about not going too niche and too specific. Make sure your pool consist of at least 100 opportunities. Lead generation marketing doesn’t exist in anything less.
Word Up:
Niche marketing can give your lead generation a laser focus like you’ve never seen before? It will lead to a smaller, but higher quality and loyal, audience.
This article is letter (N) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
(O) Human Or Chatbot Leads? Real Or Not Real?
(N) The Power Of (N)iche Marketing Leads
