The Importance and Implementation of lead generation.
This article is letter (I) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
All businesses face the challenge of attracting new eyes to look at their business. Even then, you want to maintain a relationship with these new faces and turn them into leads, a person who expresses interest in your brand. That’s where lead generation comes in.
Why Is It Important?
Lead generation has become popular with businesses because it enables a business to:
- Select the geographic area in which the business is interested
- Engage in tighter, more effective demographic targeting
- Control the number of leads a business wishes to receive per month (which assists with budgeting)
- Pay only for the leads that are received
How Do I Implement It?
Rather than being a straightforward road, lead generation is made up of many puzzle pieces.
As such, lead generation requires a solid marketing and sales plan. When attracting more leads, you want as many of them to convert as possible.
Tactics You Can Do Now
Simple things can make a big difference. Like these tactics below:
- Exit-Intent Pop Ups
- Giveaway Licenses To Influencers
- Add A Highly Visible Floating Bar
- Add A Full Screen CTA
- Add A Slide-In Scroll Box
- Add Security Seals
- Use Animations To Catch The Eye
- Match your CTA Wording to the Title of your Landing Page
Word Up:
Which tactics will you be implementing into your lead generation plan?
This article is letter (I) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
