How To Leverage Reviews For Lead Generation

There’s more to lead generation than SEO and automation.

This article is letter (R) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

 

You have reviews, but do they just sit in a dusty corner on your webpage? Leverage the value of those reviews by incorporating them into your lead generation process.

 

Benefits Of Using Reviews

More leads: visitors who see positive reviews are more likely to take an interest in your company.

More click-throughs: while they browse your site, the positive reviews they just saw will be in the back of their mind. Seeing other satisfied customers will make it more likely they will complete a sale.

More effective conversions: reviews decrease the likelihood of buyer’s remorse. They will know a good experience with your product was not a one-off and it can give value in the long run.

 

What Are People Saying About Your Business?

Reviews take many forms, not just the ones you feature on your site. All these sources will effect your reputation:

 

Checklist: Customer Reviews And Lead Generation

1. Set up a process that gathers and promotes your best reviews and promotes them on your website, third party review sites, and social media.

2. On third party review sites, create a business profile since search engines pull ratings to feed their results page.

3. Respond to all your reviews, good and bad, to show you care about giving each customer a top notch experience. It’s okay if you have negative reviews. Customers are weary when they only see positive reviews.

 

Word Up:

Reviews are persuasive because they possess the almighty word-of-mouth and social approval. Every time someone interacts with your brand and creates content, that is extremely valuable if you know how to leverage it.

 

Sources: laveh, businesscreatorplus

 

This article is letter (R) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

(L) A Newbie’s Introduction To (L)ead Generation

(E)xecute And Take The Lead With These 3 Lead Generation Tactics

(A) Want A Thriving Business? Focus On (A)utomated Lead Generation

(D) Falling Behind? Try Lead Generation With (D)igital Marketing

 

(G) Why The Most Successful Entrepreneurs Use These (G)rowth Strategies

(E) How To Gain (E)xposure Through Lead Generation

(N) Bringing In Leads Through Your (N)etwork

(E) Accelerate Your Lead Generation With Search (E)ngine Optimization

(R) How To Leverage (R)eviews For Lead Generation

(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing

(T) Why Chatbots Are The Ultimate Lead Generation (T)echnology

(I)mplement These Tactics For Higher Lead Generation

(O)nline/ Offline Lead Generation

(N) The Power Of (N)iche Marketing

 

How To Leverage Reviews For Lead Generation

There’s more to lead generation than SEO and automation.

This article is letter (R) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

 

You have reviews, but do they just sit in a dusty corner on your webpage? Leverage the value of those reviews by incorporating them into your lead generation process.

 

Benefits Of Using Reviews

More leads: visitors who see positive reviews are more likely to take an interest in your company.

More click-throughs: while they browse your site, the positive reviews they just saw will be in the back of their mind. Seeing other satisfied customers will make it more likely they will complete a sale.

More effective conversions: reviews decrease the likelihood of buyer’s remorse. They will know a good experience with your product was not a one-off and it can give value in the long run.

 

What Are People Saying About Your Business?

Reviews take many forms, not just the ones you feature on your site. All these sources will effect your reputation:

 

Checklist: Customer Reviews And Lead Generation

1. Set up a process that gathers and promotes your best reviews and promotes them on your website, third party review sites, and social media.

2. On third party review sites, create a business profile since search engines pull ratings to feed their results page.

3. Respond to all your reviews, good and bad, to show you care about giving each customer a top notch experience. It’s okay if you have negative reviews. Customers are weary when they only see positive reviews.

 

Word Up:

Reviews are persuasive because they possess the almighty word-of-mouth and social approval. Every time someone interacts with your brand and creates content, that is extremely valuable if you know how to leverage it.

 

Sources: laveh, businesscreatorplus

 

This article is letter (R) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

(L) A Newbie’s Introduction To (L)ead Generation

(E)xecute And Take The Lead With These 3 Lead Generation Tactics

(A) Want A Thriving Business? Focus On (A)utomated Lead Generation

(D) Falling Behind? Try Lead Generation With (D)igital Marketing

 

(G) Why The Most Successful Entrepreneurs Use These (G)rowth Strategies

(E) How To Gain (E)xposure Through Lead Generation

(N) Bringing In Leads Through Your (N)etwork

(E) Accelerate Your Lead Generation With Search (E)ngine Optimization

(R) How To Leverage (R)eviews For Lead Generation

(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing

(T) Why Chatbots Are The Ultimate Lead Generation (T)echnology

(I)mplement These Tactics For Higher Lead Generation

(O)nline/ Offline Lead Generation

(N) The Power Of (N)iche Marketing

 


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