Organic Lead Generation Using Search Engine Optimization

The power of being found.

This article is letter (E) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

Online users prefer to discover online content to answer their questions. The valuable, helpful content rises to the top of SEO rankings while thin, useless content withers away into the internet void. There are many ways to write or procure new articles including professional services. Here’s a few secrets on how to get fresh content into your blog or website.

There are many ways to use SEO to attract these modern, free-spirited leads.

How Does SEO Help With Lead Generation?

One way to get people to read your content, create traffic and gain influence are backlinks. Other way you can accelerate your efforts are:

1. Optimizing your content to be SEO friendly ranks your content higher (making your content the first thing interested leads will see)

2. Create organic traffic when potential customers follow links back to your site

3. If you provide valuable content that meets their needs, you have a chance at converting visitors into leads and then into future sales.

Great SEO = Great Lead Generation

What’s SEO have to do with lead generation? A clear and consistent SEO strategy leads to a reliable source of lead generation opportunities. And because most content is evergreen, your content will continue to generate traffic for you year after year. You will need to concentrate on re-publishing your content and tracking your search engine ranking for each article so that keywords and URL link are at the top of the search engine results.

Google Is Not The Only Search Engine

Majority of content you see for SEO refers to Google’s search engine and their unique algorithm for ranking content. Apart from Google, these search engines are valuable sources for attracting organic traffic too. They are heavily based on user-generated content.

- Quora. A search engine with a personal touch. Answer questions to build your reputation as an authority.

- Vimeo/ Youtube. Great for attracting the attention of online users searching for video content.

- Slideshare. A unique site for content presented in a powerpoint style. You can convert your existing content to presentation form.

Word Up:

Position yourself at the top with SEO to make it easy for your content to be found. Adding content for alternative search engines can be another way to make it to the top without going through internet gatekeepers.

Sources: contentfac business2community rankleads, searchenginewatch, shivarweb