Kill two birds with one stone.
This article is letter (E) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
Do you sometimes feel torn between running a campaign to grow your brand’s exposure or a lead generation campaign to convert more customers? Never fear. You can do both at the same time!
They’re Not So Different, After All
It’s a bit antiquated thinking to view lead generation and brand exposure at two different campaigns. Bot have the same goal of driving the lead to take action.
Top Funnel Vs. Bottom Funnel
Though they are different, both brand exposure and lead generation make a good team. Brand exposure focuses on lead at the top of your funnel. Lead generation concentrates on converting people at the middle and bottom of the funnel as they are closer to making a purchase.
Lead Generation Ideas That Pack A One, Two Punch!
These ideas are best suited to bring you exposure AND new leads.
Guest blog on other sites. Introduces you to a whole new, established audience.
Create mobile specific campaigns. Majority of people spend their online time via mobile. You don’t want to miss out on reaching them.
Speak at an event. What better way to reach a ton of people than by standing up on a stage?
Word Up:
By knowing how to use both in tandem with creative planning and a careful budget allocation, you can have your cake and eat it too.
sources: arcintermedia
This article is letter (E) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
