You’re gaining more traffic, but not more converting customers. Why?
This article is letter (D) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
Once upon a time lead generation, or the process of attracting new customers, required you to spend hours upon hours on cold calls, exchange tons of business cards at networking events, and all without any certainty your efforts would pay off.
Good thing these days are over thanks to digital marketing. In short, digital marketing is any form of marketing that is done via online channels.
Leads – Quality Over Quantity
What are you going to do with all those leads? Not much if those leads are of low quality and fall off at the top of your funnel, never to return again. Leads have to convert to customers to be worthwhile.
Top 3 Digital Marketing Techniques
SEO. Search engine optimization allows online users to pleasantly stumble on and discover your website. Customers today prefer this over advertisements being shoved in their face.
Social Media Marketing. One of the most powerful marketing platforms because it reinforces word of mouth referrals!
Create Content. Content is king. And for good reason. Engaging and valuable content will do everything from maximizing sales to building trust with your audience.
It’s All About Sales – Optimize Conversions
Sometimes the greedy gobble for more and more leads takes us off track. Many times, the answer is not gaining more traffic, but optimizing converting your already existing traffic into buying customers.
Word Up:
How will you use digital marketing to attract new leads to your business? And if you are already using digital marketing, in what ways can you better optimize conversions?
Sources: wittysparks
This article is letter (D) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
