Grab your lead generation campaign by the horns.
This article is letter (E) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
You can plan all you want. But when it comes down to it, you won’t get anywhere if you don’t execute! Here are three important tactics to try out. Enough talking… action!
Execution Tactic #1 - Develop Your Content Offering
New visitors exchange their contact information for your valuable content. Content you create should feel like you are providing leads with valuable information for free (not just a sales pitch).
Execution Tactic #2 - Design Your Campaign Landing Page
Landing pages are key in your lead generation campaign. This is where you collect your visitor’s contact information and where visitors download the promised content. Landing pages should not be publicly viewable as your email campaign should be the only source of traffic.
Execution Tactic #3 - Blog Consistently
Blogging everyday creates the content required to put you on the map. Many people give up after not seeing results for a month or two. It does take time. One company doubled their organic traffic from just blogging everyday for six months. Just do it!
Word Up:
Why create a lead generation campaign? To generate leads for your company! As a plus, a lead generation campaign builds awareness, fuels your sales pipeline, and simplifies the process of qualifying prospects.
Sources: salesforce
This article is letter (E) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
