Learn more with Paid, Organic, Search Engine, and Referral traffic.
This article is letter (T) of our “Automation Brand" series where we write an article for each letter of the phrase. “Automation Brand" finds all the ways automation benefits marketing. Find links to more articles in the series below.
Are you looking for more traffic, or do you want to increase conversions too? Do you want to understand the best types of brands or activities that generate traffic from a specific audience? Traffic is what makes or breaks your online success. Choose one of these tactics to bring you a steady flow of visitors coming to your site.
There are many types of traffic and paid traffic is exactly what it sounds like. Traffic you pay for. Paid traffic is super because it gives you highly targeted traffic. That’s because you get what you pay for. And what you pay for can usually be filtered by geo-location, age, gender, interests, and more. Paid traffic works well for A/B testing as it can be hard to corral the volume of visitors needed for A/B testing with organic traffic alone.
On the other end of the traffic spectrum, opposite of paid traffic, is organic traffic. Organic traffic is achieved without paying anything. The organic visitors that pay you a visit have unique value. Organic traffic shows that the keywords you have been using for your website are working. To gain more organic traffic, produce quality content. People will naturally begin sharing your content, increasing the amount of views on your site. Fresh content builds web traffic.
You can call search engine traffic a subset of organic traffic. Search engine traffic “refers to the visitors who arrive at a website by clicking search results leading to that particular website.” When first doing research on how to increase your website traffic, you will most likely first encounter a lot about SEO (Search Engine Optimization). SEO focuses on how to optimize your website to raise your ranking in search engine results. The idea is the higher your ranking in search engine results, the more visitors you will have coming to your site.
Referral traffic is the coveted “word of mouth” recommendation. Referral traffic can also be a subset of organic traffic. But opposite of organic traffic’s “come one, come all” attitude, referral traffic “visitors to your site come from direct links on other websites rather than directly or from searches.” This is where back-links become very important. Back-links are valuable because other websites and blogs are citing your website as a credible source. Back-links to your website put you in good terms with SEO as well.
The end goal of all this traffic is not just to make a sale. The ultimate goal is to create quality, long-lasting relationships. Healthy relationships are what create loyal customers. This brings all kinds of benefits like user-generated content, more conversions, and brand advocates.
If you are looking for a new way to attract traffic to your website or blog, consider signing up for a Swomi. It uses automation technology to direct a curated audience to your blog or website. Contact us to learn more.
This article is part of our “Automation Brand” series where we write an article for each letter of the phrase. “Automation Brand” finds all the ways automation benefits marketing.
Click below to read more articles in the “Automation Brand” series: