Lead generation is important, here’s why.
This article is letter (L) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
What’s lead generation and what does it have to do with you and your online business? Everything.
Successful lead generation is what separates the newbies from the pros. BUT, a journey of a thousand miles begins with one step. Here’s the first step in your lead generation journey.
Why You Need Automated Lead Generation
Here’s what an efficient lead generation process gives you:
- provides steady flow of potential customers
- decreases risks of dips in sales
- saves money (no ineffective marketing activities that cost a lot of money and generate little to no results.
Lead generation differs from other types of marketing, like advertising campaigns, because a specific action or direct response (clicking an ad, phone call, download) is required.
Quality over quantity.
A Lead Is What You Make It
Really, the definition of a lead boils down to what you decide constitutes a qualified, interested buyer. For some, a qualified lead follows the company on Instagram or downloads an eBook.
Others may only consider prospects to be leads if they have been qualified, have a budget, and express interest in buying. Contrary to popular belief, a lead is NOT a person’s basic contact info (name, email address, phone number).
Attract Leads With Awesome Content
The buying process has transformed. Today, the buyer has an abundance of information and purchasing power. What does that mean for you?
Focus on being found and build solid relationships. Let go of mass advertising and email blasts.
Some of the most effective lead generation techniques are…
- Blogging or Vlogging
- Create a product video
- Offer less choices (less choices = less confusion)
- Answer questions on Quora
Word Up:
You’ve graduated from lead generation newbie to a lead generation rookie! How can you become better?
Put what you’ve learned into practice. The rush of attracting your first customers through lead generation will be an exciting moment! Good luck.
Sources: digital vidya, bplans, smallbusinessuk
This article is letter (L) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.
(L) Beginners Introduction To Lead Generation
(E) Accelerate With 3 Lead Generation Tactics
(A) Thriving Business Focus On Automated Lead Generation
(D) Falling Behind? Try Lead Generation With Digital Marketing
(G) Most Successful Entrepreneurs Growth Strategies
(N) Bringing In Leads Through Your (N)etwork
(E) Organic Lead Generation Using Search Engine Optimization
(R) How To Leverage (R)eviews For Lead Generation
(A) The Complete Beginner’s Guide To Understand (A)ffiliate Marketing Leads
(T) Why Chatbots Are The Ultimate Lead Generation Technology
(I) Tactics For Higher Lead Generation
