Some Of Us Are Written Word Fanatics. Others are Camera-Loving Divas.
Vlog – and no, it's not a typo on the world “Blog”. Vlog is actually a completely separate medium of communication from a Blog.
What’s the difference?
Glad you asked. Let’s jump right in and get the score settled on who’s who and what’s what when it comes to Blogs and Vlogs.
What Is A Blogger?
Let’s start with a Blogger. Bloggers create content through written word. Blog Posts can range from opinion pieces, informational, advice, research, or entertainment. What originally started as a small niche of people at the onset of the internet transformed into blogging as we know it today. Blogs today are one of the top 5 most trusted sources of information.
This makes sense considering the most trusted type of interaction between people is Word Of Mouth. And Word Of Mouth advice is most trusted between those we are closest to – our friends and family. Bloggers are all Micro-Influencers. When we follow bloggers, we feel we truly know them. So in a very real sense, Bloggers are a top trusted source of information because people trust the bloggers themselves.
What Is A Vlogger?
A Vlogger, on the other hand, engages with the digital world through moving visuals – videos! While Bloggers blog more about topics and themes, Vloggers are usually documenting their lives and share their insights along the way. A vlogger’s community can feel as if they are sharing experiences with the Vlogger. In contrast, a blog would feel more like an after-the-fact analysis or advice. This is where the medium affects the message.
Video, especially livestreaming, allows the viewer to feel as if they are actually there. The real-time experience of video is where vlogging truly one-ups blogging. Written blogging lends itself more towards reflection, which is simply how writing works. A blogger has to experience something and then formulate that experience into thoughts, then words. With video , there are less layers of removal.
Best Of Both Worlds
What if you like both mediums? Vlog and include a transcript of your video for your audience who still prefers to read. Providing a transcript with your video also provides a way for your audience to consume your content when they can’t watch your video. Say, when they don’t have the best wifi reception or are somewhere they can’t turn up their volume.
Word Up: Bloggers and Vloggers Love The Content Lifestyle
At the end of the day, blogs and vlogs are both awesome and neither is better than the other. Just choose whichever medium suites your personality, style, message, and brand better. Either way, bloggers and vloggers both benefit from and leverage their Content, which means they are truly are living the Content Lifestyle!
Which will you choose – a blog or vlog?
Stay tuned for our next article where we reveal unexpected websites you didn’t know were blogs!