Networking gets an upgrade for the Digital Lifestyle.
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The most successful people aren’t superheroes who can finish one-hundred items on their to-do list everyday and are good at everything (though that definitely doesn’t hurt). Successful people are like you or me – they have their flaws, quirks, and struggles too. If that’s the case, then what is their secret? Networking. In-person and online. Considering we all live digitally, we’re going to focus on networking.
What Is Networking Online?
Before the internet, networking was straightforward face-to-face relationship building. While that is still a huge part of networking, networking online is as effective and important. And online, meeting people, building a reputation, and being seen as a trustworthy authority can be a whole different ball game. It certainly is more face-to-screen time. At it’s core, networking online is all about the relationships. Business cards and resumes of yesterday have now transformed into your online persona.
Content Creation
With traditional networking, the goal is to meet and mingle with other professionals, engage, and create conversation. Creating your own unique content online helps you achieve the exact same thing. Unique, relevant content will encourage others to comment, share, create engagement, and start conversations.
Focus here on providing value with your content instead of shamelessly self-promoting with your content. You wouldn’t walk up to someone you met and tell them to buy your product. You would introduce yourself, be personable, and see how you would be able to add value to that person’s life.
Content that is fresh with your own perspective will get the conversation rolling. From there, people may take an interest, and further inquire about your products and services if that is what you so desire.
Content Curation
We know what you’re thinking, “I’m already pretty busy, how will I find the time to consistently release unique, relevant, and interesting content?” Luckily, content creation will help with that. The second most important step to networking online, content curation is simply sharing relevant posts from other individuals or companies. In addition to taking the load off of your shoulders, content curation raises your credibility, helps you form relationships with industry leaders, and expands your reader’s knowledge.
Word Up:
Do you want your content to help you network online? Instead of doing the nose-to-the-grind footwork, Swomi Flyers can automatically connect your brand with a curated audience. Contact us here to learn how you can qualify to sign up for a Swomi Flyer today!
