What does your Social Currency have to do with your Content?
If you understand that you are the company you keep, then you understand Social Currency. While you may know what Social Currency is in the abstract sense, very few of us know how to actually increase and leverage their personal Social Currency.
The Power Of Social Currency
Why is social currency so important? Anything you want to accomplish, you need people. It’s why that age-old saying endures: it’s not what you know, it’s who you know.
Want to build a business? You need people to buy your products. Want to be the next great American author? It’s other people who fall in love with your work and skyrocket your books as bestsellers. Want to be a grade A actor? Your performances need to compel enough people. You get the idea.
Social Credibility is essentially a social bank. That social bank is filled with people you rely on and people who rely on you. The more trustworthy and credible you are, the easier it will be to form beneficial relationships.
Now, Social Currency has always existed. Just today, we see our social currency digitized and visualized in the form of likes, shares, and comments.
How To Unlock Your Social Currency
For the average person, their digital social currency greatly reflects their personal relationships. On a regular day to day basis, relationships are formed by giving and helping others. Another way to look at it is to always keep at the forefront of your mind is “what do they want, what do I want, and how can we help each other get closer to our goals in this interaction?” As they say, give more to get more.
For active content creators like bloggers and vloggers, they create content to generate social currency.
“A big factor that determines your social currency is the content you produce. Content can be just about anything, from a business you create to a blog post you write. The better the content you produce, the more people are going to respond to you. This, in my opinion, is the real key to growing your social currency."
Online, your content is your voice.
Social Currency And The Viral Effect
Now that you have created all this awesome content, how do you increase your Content’s value? The likelihood of your content going viral is proportional to its social currency. People share things that other people have already shared. People like things that are already popular. A phenomenon called “Social Proof.” In fact, according to Jonah Berger’s book “Contagious: Why Things Catch On” there are six steps to the science and psychology shareable content with Social Currency as the first.
1. Social Currency – we share content to appear “in the know” or cool
2. Triggers – the more often we see something, the more we will share and remember it
3. Emotions – when we care, we share
4. Social Proof – people are attracted to what is already popular
5. Practical Value – useful content is highly shareable
6. Stories – one of the only ways a person can stay focused is through stories
Word Up: Content Lifestyle
Now that you have created all this awesome Content, utilize Swomi Flyers to grow your Content. Swomi Flyers adds more social currency to your content by connecting your brand with a curated audience. In other words, your content will be seen by the type of people who already “get” the message behind your brand. Internet or no internet, human relationships and interactions are number one. Learn More at Swomi.com