Shareable images start with research. Choose the platforms you want to promote your content on. You want to pick social networks that already drive traffic to your website.
You also want to add some platforms that don’t drive a lot of traffic to your website, but show potential because your target audience spends their time on that platform. Website analytics and conducting surveys are great for figuring this out.
Now you’re thoroughly informed, the hunt for quality images begin. Here, you want to choose unique images over free images. Free images tend to be used over and over and over again by other brands. Images from premium stock photo sites are less circulated.
The more unique your images are, the more your brand will stand out. The last finishing touch is to use photo editing to add details like text and branding. Voila!
