Go where the attention is – on mobile phones!
https://soundcloud.com/thisiscraves/scrolling
How many times a day do you look at your phone? If you are like the average user, you most likely check your phone over 40 times a day. Think about it, what else would you do everyday… over 40 times a day? It comes as no surprise then that Marketing on Mobile is now more important than SEO. Even when it comes to SEO, mobile marketing has become one of the most important factors for SEO particularly GEO targeting.
Mobile Micro-Moments
Another unique SEO consideration for mobile is called Mobile Micro-Moments for Mobile Marketers. Mobile micro-moments are instances when a person pulls out their phone to quickly learn, shop, buy, or do something online. Essentially, its when someone wants a bite-sized piece of information. For example, you may search How To Fix A Flat Tire and expect to find a quick tutorial video or a step-by-step guide. Because people are on their mobile devices, it becomes very important to cut down your copy to the bare essentials that encourage a viewer to conversion as smoothly and quickly as possible. People no longer have a large screen to scroll through tons of content. People want their questions answered and they want it answered as directly as possible.
Geo-Targeting Everyday People
Many aspects of mobile micro-moments involve services like geo-targeting. One of the most common mobile micro-moments are searches that end with ...near me. What does this look like? You may have done it yourself where you really have a crazing for pizza and search best pizza restaurants near me. Geo-targeting uses global positioning (GPS), radio frequency identification (RFID), Wi-Fi and satellite to locate personalized searches to real-life locations. At least 88% of near me searches are done on mobile, so it is really important to make sure your business is optimized for location searches.
The Mobile Content Lifestyle
Another way to attract Mobile users to your brand is with the help of a SwomiBUZZ Flyer. They use patented automated AI technology to curate an audience of your choosing. Choose your audience based on geo-targeting, age range, demographics, and more customized filters. Do not know who will be the best audience for you brand? That is a-okay too as our automation technology can also direct viewers to your blog or website who are interested in your niche. Add a SwomiBUZZ Flyer to your digital strategy and watch your traffic grow.
Word Up:
Any way you look at the future Mobile users are the future. We want our freedom. We want our mobility.
sources: ama.org thefinancialbrand mobilemarketer
