The usual channels for monetizing content, eCommerce dropshipping or monetizing the content and traffic on your own website, all require a content marketing strategy. Nothing online exists in a vacuum.
With all aspects being interconnected, content marketing strategies help you cohesively manage everything from your content, your audience’s interests, and email marketing campaigns.
Why is content so important? Why is it called content marketing instead of just marketing? Content is so important because content creates trust. Trust is the filter all businesses must pass. This has always been true whether that content was an illustrated 1910 newspaper ad or a YouTube video in 2019.
Let’s take a look at Convince and Convert’s 7 Steps to creating a content marketing strategy customers will LOVE.
1. Objectives
Choose one thing you want your content marketing to do whether that’s increase awareness, strengthen loyalty, or increase the number of leads generated.
The goal is not to be good at content, goal is to be good at business because of content.
Because of content marketing, our customers will _____, our prospective customers will _____, and our business will _____.
2. What’s your one thing?
People will care about our content because of ____. Our content will inspire and motivate them because of _____.
3. Measurements
The four categories of content marketing metrics are consumption metrics, sharing metrics, lead generation metrics, and sales metrics.
We will know our content is working because we will track _____, _____, and _____.
4. Audiences
The audiences for our content marketing are described by this persona (_____). this persona (_____), and this persona (_____).
5. Audience needs
Our buying stages are _____, _____, _____, and _____. We have listed all the questions our personas need to move through each stages here: _____.
6. Content execution
Define what you want your customers to do next and use content to guide them there.
7. Content amplification
For this piece of content, we will amplify it with _____, _____, and _____.
