The Biggest Trend For 2019 is... Cause Marketing!

What’s the cause your business stands behind?

This article is letter (T) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

 

Cause marketing is making the world of 2019 a more socially, environmentally, and positive place to be. AND it’s good news for your business?

 

What Is Cause Marketing?

 

Cause marketing, or cause-related marketing, is a partnership between a for-profit and non-profit where both entities realize a benefit from working together.

But don’t confuse it with Corporate Social Responsibility which are business practices that involve participating in initiatives that benefit society.

 

Why Join A Cause?

 

Consumers today trust companies that want to positively impact the world and are not just here to take money. Take a look at these statistics.

  • 78 percent of Americans believe companies should help make the world a better place, not just make money
  • 77 percent feel more connected to companies that care about social and environmental issues
  • 66 percent are willing to change their buying habits if it was a switch to a socially conscious company

 

Choosing A Cause

 

The causes that have the highest affinity with your company will make you come across as more knowledgeable and your actions carry more weight.

Which do you think makes more sense – a luxury dog bed business partnering with a cause against drunk drivers… or a cause that helps support shelter dogs?

 

Word Up:

The key to cause marketing is to choose something your company genuinely cares about and is willing to stand behind 100 percent. What cause is that for you?

 

Sources: marketing-schools, slideshare, thebalancesmb, site-seeker, destmark

 

This article is letter (T) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

(D) Content Discovery – (D)iscover The Content Your Audience Craves

(I)nfluencers – The Authentic Path To Content Discovery

(S) Discover New, Valuable Content Just Through (S)haring

(C) Discovering (C)ontent In 2019 And Beyond

(O) Content (O)rganization - Get Your Sh** Together For 2019

(V) Discover The (V)alue In Your Content

(E) All The Ways (E)ngagement Is The Gateway To A Better Brand

(R)esults You Can See With Content Curation

 

(C) Anyone Can (C)urate Content. Yes, We’re Looking At You!

(O) Fantastic (O)pportunities And Where To Find Them

(N) Online Dating – The Next (N)ew Niche & Last Affiliate Frontier

(T) The Biggest (T)rend For 2019 is... Cause Marketing!

(E) A Guide To (E)ndorsements For The Everyday Marketer

(N) Set (N)ew Year Goals, Not Resolutions, To Achieve The 2019 New You

(T) 5 Content Monetization Swomi (T)rends You Don’t Want To Miss

 

The Biggest Trend For 2019 is... Cause Marketing!

What’s the cause your business stands behind?

This article is letter (T) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

 

Cause marketing is making the world of 2019 a more socially, environmentally, and positive place to be. AND it’s good news for your business?

 

What Is Cause Marketing?

 

Cause marketing, or cause-related marketing, is a partnership between a for-profit and non-profit where both entities realize a benefit from working together.

But don’t confuse it with Corporate Social Responsibility which are business practices that involve participating in initiatives that benefit society.

 

Why Join A Cause?

 

Consumers today trust companies that want to positively impact the world and are not just here to take money. Take a look at these statistics.

  • 78 percent of Americans believe companies should help make the world a better place, not just make money
  • 77 percent feel more connected to companies that care about social and environmental issues
  • 66 percent are willing to change their buying habits if it was a switch to a socially conscious company

 

Choosing A Cause

 

The causes that have the highest affinity with your company will make you come across as more knowledgeable and your actions carry more weight.

Which do you think makes more sense – a luxury dog bed business partnering with a cause against drunk drivers… or a cause that helps support shelter dogs?

 

Word Up:

The key to cause marketing is to choose something your company genuinely cares about and is willing to stand behind 100 percent. What cause is that for you?

 

Sources: marketing-schools, slideshare, thebalancesmb, site-seeker, destmark

 

This article is letter (T) of our “Discover Content" series where we write an article for each letter of the phrase. “Discover Content" uncovers how online content is discovered, circulated, and shared. Find links to more articles in the series below.

(D) Content Discovery – (D)iscover The Content Your Audience Craves

(I)nfluencers – The Authentic Path To Content Discovery

(S) Discover New, Valuable Content Just Through (S)haring

(C) Discovering (C)ontent In 2019 And Beyond

(O) Content (O)rganization - Get Your Sh** Together For 2019

(V) Discover The (V)alue In Your Content

(E) All The Ways (E)ngagement Is The Gateway To A Better Brand

(R)esults You Can See With Content Curation

 

(C) Anyone Can (C)urate Content. Yes, We’re Looking At You!

(O) Fantastic (O)pportunities And Where To Find Them

(N) Online Dating – The Next (N)ew Niche & Last Affiliate Frontier

(T) The Biggest (T)rend For 2019 is... Cause Marketing!

(E) A Guide To (E)ndorsements For The Everyday Marketer

(N) Set (N)ew Year Goals, Not Resolutions, To Achieve The 2019 New You

(T) 5 Content Monetization Swomi (T)rends You Don’t Want To Miss

 


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