Repeat after us: Adapt. Listen. Adjust. Repeat.

 

"It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is best able to adapt and adjust to the changing environment in which it finds itself." -Leon C. Megginson

 
Like leap-frogging across a shifting landscape, Digital Marketers are constantly on their toes.


Everything changes.


That includes your Content Marketing Strategy.


It’s a good thing!

 
If the internet didn’t evolve we would still be twiddling our thumbs listening to our AOL dial-up tone…


Content Marketing is Changing

 


Sorry Mr. Megginson, many Content Creators do aspire to push through the ramen-noodles-every-night survival mode.

 
The name of the game is to thrive from benefiting from your online content (a.k.a The Content Lifestyle).


Good News – You Can Change with Content Marketing Too

 

 


And thank you Mr. Megginson, it's a sigh of relief Content does not need to be the wittiest or the highest SEO ranked.

 
Just simply listen to your audience.

 

Then adapt and adjust your content marketing strategy to what your audience wants.

 

Recognize what type of audience is best suited for your brand and gravitate towards using those social sites.

 
In more technical, Content Marketing strategy terms, it may sound a bit more like a term you are familiar with – A/B Testing.

  1. Post Content.
  2. Listen and observe what gets more shares/ traffic/ CTR/ etc.
  3. Post more of what tests best.


Post. Listen. Test...


Post. Listen. Test...


Adapt. Listen. Adjust...


Adapt. Listen. Adjust...

 

Your ToolBox

 

 

 

Now that you’re stretched and limber, let’s get a running start on how you’re going to jump through the hoops of the Content Marketing obstacle course.

 

Your blog was once the main hub for your content.

 

Think of it like the starting line for your Content.

 

But just when you think you have something nailed down, the Blog posting process has evolved too.


“Content creation platforms have now become their own social media networks, making “traditional” social media networks like Twitter and Facebook a bonus instead of an essential strategy.

Let me explain. Your website or company site used to be the content marketing hub. Social networks would be added as a boost to spread your content and connect with fans, clients, and peers. I remember the days (sniff) when I counted tweets and Facebook shares on my articles. Oh my.”

 

For example, you write a 1,500 word article and post it on your website or blog.

 

Plus, you promote your content on Medium.com, run an active Facebook page, and fancy yourself a well-followed Tweeter.


For each platform, the same piece of Content is tweaked to cater to each social site.

 

That’s because each social site has its own “built-in” audience.

 

 

 

So you can have a wide reach within that specific type of community.


Recognize what type of audience is best suited for your brand and gravitate towards using those social sites.

 

Your Content is best appreciated when it is seen by your target audience.

 

That is who you wrote it for, after all.


Word Up:

With a listening ear and a bit of know-how on how to best leverage your Content, you can survive and thrive on your Online Content.

 

Adapt. Listen. Adjust.


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