Actually, your content already has worth. Just today, no one knows it. In the future, the high value of user’s content will be common knowledge. Today, the general public is only just beginning to learn the invaluable nature of user-created content.
As we mentioned in a previous article, the shift of power from corporation to individual is already under way. Giant tech corporations have always built their platforms to benefit the company, not the user. Online companies would have continued running this type of business model if they had not been caught. After giant data security breaches like Facebook’s Cambridge Analytica hack, people are weary of trusting company’s websites and platforms.
Now, consumers demand companies use their data ethically. Ethical data usage implies online privacy and security will be practiced. Companies will find trust is the key to success. Transparent business practices will help build that bridge of trust between company and consumer.
Initially, people did not even realize their data has value. Fast forward to today and people are just learning their data has value. At Swomi, we also aim to educate people that they can receive real benefits for their data. We see it as helping reach the next level of “data awareness.” We hope the more aware people are of their data’s value, the more they will demand rights over their data and change the online world in favor of individuals.
