Your words have worth in more ways than one.
This article is letter (Y) of our “Your Words Have Worth" series that shows your words and online content have value. “Your Words Have Worth" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.
Data hacks. Major security breaches. Social platform CEOs grilled about online privacy. It’s a wild time and place for the internet. What do all of these have in common? You. Specifically, you and your online content.
You and your online content are the building blocks for the foundation of content marketing, online businesses, and the digital economy. While this may not be common knowledge now, it will be in the future as content comes to the forefront.
By the end of this article, you will learn:
- how your relationship to your content works in the digital ecosystem
- how and why your content will have worth in the future
- why the future of content is personal stories
- content marketing platforms to share your story
Your Content Becomes More Valuable Everyday
Actually, your content already has worth. Just today, no one knows it. In the future, the high value of user’s content will be common knowledge. Today, the general public is only just beginning to learn the invaluable nature of user-created content.
As we mentioned in a previous article, the shift of power from corporation to individual is already under way. Giant tech corporations have always built their platforms to benefit the company, not the user. Online companies would have continued running this type of business model if they had not been caught. After giant data security breaches like Facebook’s Cambridge Analytica hack, people are weary of trusting company’s websites and platforms.
Now, consumers demand companies use their data ethically. Ethical data usage implies online privacy and security will be practiced. Companies will find trust is the key to success. Transparent business practices will help build that bridge of trust between company and consumer.
Initially, people did not even realize their data has value. Fast forward to today and people are just learning their data has value. At Swomi, we also aim to educate people that they can receive real benefits for their data. We see it as helping reach the next level of “data awareness.” We hope the more aware people are of their data’s value, the more they will demand rights over their data and change the online world in favor of individuals.
You, Your Content, And The Digital Ecosystem
Your content will have value in the future because the value of content will only increase as the content economy grows.
As all businesses become digitalized, content becomes a necessity. The digital economy has shifted. Before, experts described data as the new oil. Now, data is the fuel that powers businesses. It’s a matter of sink or swim.
Additionally, content holds more than just a monetary value. Online or offline, people will remain people. Without direct human interaction, content is used as a placeholder for value. Content is the medium which is used to generate, gain, and verify trust.
Your content would not exist without you. What does an empowered internet-user look like? Simply look around you. The first stages of the age of the empowered user are in motion. Consumers demand companies practice data ethics and trust.
The Future Of Content Is Personal
Your personal information is extremely valuable to companies. And the more that data directly can be tied to you, the more valuable that data is. Sometimes all marketers can do is infer a person’s wishes and desires based on derived data.
But the most valuable data is “personally curated data.” Personally curated data is the direct representation of a person’s wishes and desires. For example, a survey they filled out that asks about preferences.
On a related note, marketing is also evolving to be more personalized and more customizable. Without personalization, a marketing campaign’s content will be lost in the sea of endless content. Companies who deliver content that caters to a customer’s tastes will win their attention, a valuable resource in today’s digital world.
Seeing the tightrope marketers must walk to survive goes to show why personally curated data is valuable. Marketers need personally curated data to create personalized content for their audience. With awesome personalized content, brands can sweep their customers off their feet.
Maria Popova exlains the human roots of evergreen content:
“In this sense, then, it naturally inclines toward what you call “evergreen” — which I take to mean enduring ideas that hold up across the years, decades, and centuries, and continue to solace and give meaning undiminished by time. It can only be this way, because as we move through life, we all invariably brush up against the same handful of elemental experiences — experiences like love, loss, the hunger for purpose, the pursuit of happiness, the struggle to reconcile the contradictory factions of our own being.”
Content can be personal and universal because many experiences are shared by all people.
Content Marketing Platforms To Share Your Story
So where do you share your story? Ideally, you want to share your story on a platform where you can have ownership over your content and are able to receive the benefits of that content as a result. That’s where it’s time to turn to content marketing platforms.
What is a content marketing platform? Wordable provides a simple definition:
“A content marketing platform is a software solution that enables marketers to manage and execute a content marketing program in its entirety. Basically, in very simple terms, a content marketing platform helps you do content marketing. It’s right there in the name.”
We couldn’t explain it better ourselves.
To keep it simple, content marketing platforms help manage an editorial process (no matter what type of content you produce), publish or distribute content to your audience, and analyze the effectiveness of your campaigns.
The most popular platform is WordPress. It’s capable of being more than being just a content marketing platform. We can see why it’s so popular. WordPress let’s you build a website, host a blog, and makes it really easy to publish content.
In addition to WordPress is our very own platform, Swomi. Our goal is to help you gain value from your content while you simultaneously market your content.
How do we do this? Our system monetizes your valuable content. Leave it to us to create and curate your content, manage your blog, and automate lead generation. No experience necessary. No technical knowledge necessary.
Skip the learning curve and get straight to earning online.
So if you are intrigued by earning value from your content online, Swomi is the only platform built to give value to the user.
The future of you and your content is looking bright. As people become more aware of the value of their online content, they will demand more online privacy and security. Companies will realize the path to success is to gain trust with transparent business practices.
Now that data is the fuel that runs businesses, your content gains more value everyday. For the user, content provides more than just a monetary value. Online content drives the credibility of a person’s reputation.
Data is good. But too much data can be a bad thing. Especially when content consumption can’t outpace content creation. Content personalized to user’s tastes will stand out from the crowd. The same goes for content creators, adding their personal story is what will make their content truly unique.
To gain value from your content, you usually need to dedicate to becoming a content marketer and use a content marketing platform like WordPress. That’s why we created our platform, Swomi, to give everyday users a chance to benefit from their online content by skipping the steep content marketing learning curve.
This article is letter (Y) of our “Your Words Have Worth" series where we write an article for each letter of the phrase. “Your Words Have Worth" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.
(A) ...coming soon
(V) ...coming soon
(E) ...coming soon
(W) ...coming soon
(O) ...coming soon
(R) ...coming soon
(T) ...coming soon
(H) ...coming soon