Content Marketing Objectives...
If you’ve already set your goals, you may be thinking you can skip objectives. Goals and objectives may sound like synonyms, but they’re really two totally different concepts that compliment each other.
To make it short and sweet, goals are a general change in mindset and direction. Objectives are a series of concrete, action steps to achieve a goal.
Goals are the big picture. Objectives are a short-term, specific plan of attack.
Goals
With goals, you change your focus with a shift in mindset. When you change your focus, you change your mindset. And when your mindset changes, your thinking changes.
Goals are the destination you want to arrive at. You project yourself into the future as a person you want to become, an achieved landmark, or fulfilled desire.
Goals accomplish the following:
- Defines your destination
- Changes the direction to move toward the destination
- Changes the mindset to adjust and support a new direction
- Gives an urgency to create tactics
Objectives
Goals can easily become fantasy without any plan of action. It’s why so many New Year resolutions are abandoned. There are no tactics. No road map. No specific actions to get to that new destination.
If your goal is to lose fifty pounds this year, some of your objectives may be going to the gym for an hour three times a week. Another objective is to lose one pound a week, four pounds a month, to reach losing fifty pounds a year. They are specific.
It’s possible for objectives to influence goals. When a series of objectives are completed, goals can be raised or lowered accordingly.
