Customer Support is an often overlooked channel to increase sales.
This article is letter (S) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.
You’re optimizing all your channels to increase your bottom line – your blog, website, social media, email… everything! But here’s one place you may have overlooked… customer support! Here’s how to easily maximize this channel.
Cross-Sell
Cross-selling is offering an additional product or service to what the customer just purchased. If they just bought a camera, a good cross-sell item would be a camera strap.
Upsell
An upsell convinces a customer to spend more money on the same thing. If they bought last year’s camera model, why not spend only $100 more to purchase this year’s model?
Leverage Customer Reviews
Adding favorable customer reviews will help nudge on-the-fence customers into going for that shiny cross-sell or upsell.
Word Up:
When you truly personalize a sale for that customer’s needs, they will perceive it as awesome customer support! You sensed what they needed before they even knew they needed it.
This article is letter (S) of our “Customer Support" series where we write an article for each letter of the phrase. “Customer Support" studies how companies can best help people in the digital age. Find links to more articles in the series below.
(C) Your Key To Success: (C)ustomer Support
(U)tilize Positive Customer Reviews To Promote Your Brand
(S) 3 Brilliant Ways To Makes (S)ales With Customer Support
(T) 3-core-components-for-a-happy-effec(T)ive-customer-support
(O) Why Chatb(O)ts Are Crucial To The Future Of Your Business
(M) Best Practices For Live Chat (M)essenger Customer Support
(E) It’s All About The Best Customer (E)xperience
(R) Never Lose Your Customers Again With These (R)etention Tips
(S) The (S)elf-Service Customer Support Phenomenon And You
(U) Where To Start With (U)nderstanding Your Customers?
(P) Want A Thriving Business? Focus On (P)ersonalized Customer Support
(P) What NOT Using Customer (P)ersonas Costs You (And How To Fix It)
(O) How To (O)ffer Proactive Customer Support
(R)ealtime Livechat - Are You Prepared For A Good Thing?
(T) Customer Support (T)ools Of The Future
