Who Made Content King, Anyway?
Bill Gates coined the term “Content is King” in an essay of the same title. Here are a few excerpts from that essay:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.
One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience."
Content became king when consumers became empowered with choice. The internet turned the tables on the company/ consumer dynamics. Content is king because that’s where the opportunity to make serious money is.
How Long Will Content Reign?
Content is here to stay as far as we can tell. As time goes on, everyday people acknowledge the value their content really has.
Everyday people are able to become bloggers, streamers, and affiliate marketers that make thousands of dollars from their online content alone. Content monetization is already a reality and more people will come to realize this reality as time goes on.
To validate this fact even further, governments and nations have also acknowledged the high value of content by passing laws to protect individual data rights. For example, the EU passed the General Data Protection Data Regulation (GDPR) and California passed a data privacy law (California Consumer Privacy Act).
As the future unfolds, SWOMI will create a new internet framework that gives content-value back to the user, not Big Tech. Our mission is to fully empower everyday people with their online content.
