You don’t want the great content you create to just sit there. You want it to go out and see the world! Content distribution channels are another notch you can add to your content marketing belt.
Content distribution kills two birds with one stone. For one, distribution channels get your content in front of new eyes who would have never seen your content otherwise. Second, content distribution generates and directs traffic to your website. People see your content in their social media feed, thinks it’s cool, and clicks the link to your website. Before you know it, people are subscribing to your newsletter, buying your products, and re-posting your brand’s content.
Here are just a few content distribution channels.
1. Guest blogging.
Guest blogging is a powerful, but often overlooked method, to drive traffic to your blog. You are publishing content to your target audience. Guest blogging gives your content access to people in your niche who can appreciate and gain benefit from it. They may also become future followers of yours as a result too.
2. Email marketing
It’s a huge compliment when a lead gives you their email address. It’s one of the most direct and personal spaces to contact someone. When a lead invites you into their inbox, it’s as if they invited you into their home.
3. Influencers
Influencers use their network of followers to spread the word about your brand. Look for an influencer that specializes in your niche. The best way to pique their interest? Create a product/ service/ content they genuinely like and would love to share with their followers.
4. Syndication
If guest blogging is not your thing, syndication gives you all the benefits of guest blogging without the drawbacks of not owning your own content. Syndication gives other sites the ability to post your blog entries as they are release. This has a two-fold benefit. You distribute your content for more coverage and you get the initial credit for your post (you gain the SEO/ traffic statistics).
5. Resource site
Being a resource site means you are the authority that other blogs in your niche use a reference. This guarantees traffic to your blog as your site will have links when cited in other posts. This does take time though. No one became an authority in their niche overnight.
