When you’re not looking, where does your content go?
Online privacy and security has become a huge issue considering all the hacks and data breaches of large online companies, with Facebook’s Cambridge Analytica data scandal being the most prominent.
The content of everyday people is constantly being harvested, collected, and tracked by online companies. That’s because data is the fuel that powers online companies.
The more personalized, nuanced, and detailed information they have about you, the more effectively they can market to you with ads tailored to your interests.
While some may think it may be great to have personalized advertisements, people do not realize their content has value. On top of that, people do not realize they can benefit from the value of their content.
That’s our mission at SWOMI – to create a digital world where every day people can benefit from the value of their online content.
