Where is your content? Who sees your content? Do you know?
This article is letter (W) of our “Your Words Have Worth" series that shows your words and online content have value. “Your Words Have Worth" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.
Your content is out there… do you know what it’s doing?
Is your content out there promoting your brand?
Or is your content compromising your online security and privacy?
Of course, you want your content to delight your target audience. So who will create that great content? You?
We’ll answer all theses questions and more as we look at the surprising places you will find your content.
Where To Promote Your Content
If you create awesome content and no one reads it, is it still great content? Promoting your online content is just as important as, if not more, than creating eye-catching content.
So where do you promote your content? Thankfully Elizabeth Campbell shares on Tweak Your Biz different places where you can promote your content.
The places below will help whether you want to tell the world about a blog post, eBook, video, or anything else.
- newsletter: mention your new content and provide a link on your website to it
- email it individually to your customer base
- send it to people you know very well and ask them to share it with their contacts
- remember to send it to people you mentioned or referenced in the article itself
- Facebook: post to your business and personal page. Include a question or release a statistic
- Google Plus: try not to repeat the same info you wrote on your Facebook page, add a cool tip!
- LinkedIn: start a conversation on your profile and business page. Post it into a group as a discussion starter.
- Twitter: add to your personal and professional profile and hashtag it with relevant keywords. For anyone you mentioned in your content, add their @twitterhandle to your post
- Pinterest & Instagram: cool image quotes taken from excerpt of your content are popular here. Also have a link back to your site where your content is. Canva is a useful, simple photo editor tool tool to DIY it yourself. Or hire a graphic designer to help you out if there’s no visual bone in your body.
- Youtube: make a short video about your content. No need to be fancy, 30 seconds will do the trick. Even just record with your smartphone.
- Write a blog about it (then promote the blog on social)
- Have a web page dedicated to your content and have links on other internal pages, especially your homepage
- Build your database while you’re at it and provide an opt-in to receive a free sample of the premium content you have written
- Go to your closest contacts and ask to do a free ad swap. You will host an ad for their business on your site and vice versa.
- Online groups and forums: be creative about posting your content to avoid being that guy in the conversation who’s shamelessly self-promoting
- Guest post your content on authority sites
- Send to curation content sites (one example is Scoop.it)
- Send it out to PR sites
- Use content shorteners like Bit.ly because it helps you track your content’s reach
Some are new, unexpected places where you may not have thought of promoting your content (going where no content has gone before).
Others places are like the familiar, comfy armchair of the internet. In that case, these suggestions will give you new ways to sit.
Where Is All The Great Content?
Where do you find the greatest, most valuable content? In the hands, hearts, and minds of everyday people.
User-generated content makes and creates the internet.
So much content scrolls past your eyes every second, it’s easy to forget that every image, meme, video, and quote you see online was created by a human being.
Even now that artificial intelligence can create content, like generating believable photographic images, personally curated data (data that is the direct representation of a person’s wishes and desires) is what fuels and drives billion-dollar online businesses.
Now that you know you have the power within you, here are six simple ways to channel your content creator abilities, courtesy of Bill Pescosolido on Online Wealth Partner.
1. Focus on the Intro
The goal of your intro is to capture your audience’s interest enough to make them want to read the rest of the article. Make your introduction short, punchy and curiosity inducing.
2. Write better headlines
Research shows an overwhelming amount of people only read headlines. Entice readers with your headline and you’ve got them hook, line, and sinker.
3. Open loops
You may better know open loops as cliffhangers. Basically, an open loop tells the reader, “in just a second you’re going to learn something that you want to learn… so keep paying attention.”
4. Inside jokes
If you’re a good marketer, then you know your audience very well. So you know what interests them and what they find funny. Show you’re an insider and drop an inside joke or reference.
5. Breaking up the text
Giant blocks of text are big and intimidating. Smaller chunks of text are much easier on the eyes and friendlier on the attention span.
6. Focus on the Close
To provide a good closer to your article, ask readers to add their two cents in the comments below or briefly summarize what your reader just learned.
Who creates the great content? You!
Where Are Audience’s Eyes Focused?
Although you know how to create great content in a technical sense, you want to know how to create content that’s great in the eyes of your audience.
Beautiful content is in the eyes of the beholder, as they say. So where are your audience’s eyes focused?
First, we’ll start off with some eye-opening statistics.
- The average attention span of internet users has fallen to just 8 seconds
- 55% of all pageviews get less than 15 seconds of attention
- Web users spend 69% of their time viewing the left half of a page
- 30% of the others spend time viewing the right half
Where else are people looking?
- 97% only read the title of the article
- 98% looked at the sub-title
- 97% skim the content rather than reading
- 98% read the image caption
Is Your Content Somewhere Where It Shouldn’t Be?
When you’re not looking, where does your content go?
Online privacy and security has become a huge issue considering all the hacks and data breaches of large online companies, with Facebook’s Cambridge Analytica data scandal being the most prominent.
The content of everyday people is constantly being harvested, collected, and tracked by online companies. That’s because data is the fuel that powers online companies.
The more personalized, nuanced, and detailed information they have about you, the more effectively they can market to you with ads tailored to your interests.
While some may think it may be great to have personalized advertisements, people do not realize their content has value. On top of that, people do not realize they can benefit from the value of their content.
That’s our mission at SWOMI – to create a digital world where every day people can benefit from the value of their online content.
When you create great content, you want to promote it where it will be seen. Also, you want to take into account the tendencies and browsing habits of your audience. Last of all, keep online privacy and security at the forefront to protect your online content.
Are there any other places where you can find content that we missed?
This article is letter (W) of our “Your Words Have Worth" series where we write an article for each letter of the phrase. “Your Words Have Worth" looks at what's the hottest, latest, and greatest for the coming new year and beyond. Find links to more articles in the series below.
(A) ...coming soon
(V) ...coming soon
(E) ...coming soon
(W) ...coming soon
(O) ...coming soon
(R) ...coming soon
(T) ...coming soon
(H) ...coming soon