Although you know how to create great content in a technical sense, you want to know how to create content that’s great in the eyes of your audience.
Beautiful content is in the eyes of the beholder, as they say. So where are your audience’s eyes focused?
First, we’ll start off with some eye-opening statistics.
- The average attention span of internet users has fallen to just 8 seconds
- 55% of all pageviews get less than 15 seconds of attention
- Web users spend 69% of their time viewing the left half of a page
- 30% of the others spend time viewing the right half
Where else are people looking?
- 97% only read the title of the article
- 98% looked at the sub-title
- 97% skim the content rather than reading
- 98% read the image caption
