If you create awesome content and no one reads it, is it still great content? Promoting your online content is just as important as, if not more, than creating eye-catching content.
So where do you promote your content? Thankfully Elizabeth Campbell shares on Tweak Your Biz different places where you can promote your content.
The places below will help whether you want to tell the world about a blog post, eBook, video, or anything else.
- newsletter: mention your new content and provide a link on your website to it
- email it individually to your customer base
- send it to people you know very well and ask them to share it with their contacts
- remember to send it to people you mentioned or referenced in the article itself
Social
- Facebook: post to your business and personal page. Include a question or release a statistic
- Google Plus: try not to repeat the same info you wrote on your Facebook page, add a cool tip!
- LinkedIn: start a conversation on your profile and business page. Post it into a group as a discussion starter.
- Twitter: add to your personal and professional profile and hashtag it with relevant keywords. For anyone you mentioned in your content, add their @twitterhandle to your post
- Pinterest & Instagram: cool image quotes taken from excerpt of your content are popular here. Also have a link back to your site where your content is. Canva is a useful, simple photo editor tool tool to DIY it yourself. Or hire a graphic designer to help you out if there’s no visual bone in your body.
- Youtube: make a short video about your content. No need to be fancy, 30 seconds will do the trick. Even just record with your smartphone.
Website
- Write a blog about it (then promote the blog on social)
- Have a web page dedicated to your content and have links on other internal pages, especially your homepage
- Build your database while you’re at it and provide an opt-in to receive a free sample of the premium content you have written
Partnerships
- Go to your closest contacts and ask to do a free ad swap. You will host an ad for their business on your site and vice versa.
- Online groups and forums: be creative about posting your content to avoid being that guy in the conversation who’s shamelessly self-promoting
Bonus Tips
- Guest post your content on authority sites
- Send to curation content sites (one example is Scoop.it)
- Send it out to PR sites
- Use content shorteners like Bit.ly because it helps you track your content’s reach
Some are new, unexpected places where you may not have thought of promoting your content (going where no content has gone before).
Others places are like the familiar, comfy armchair of the internet. In that case, these suggestions will give you new ways to sit.
