Just because AI knows a thing or two doesn’t mean smarty pants AI can’t do whatever it wants. When a study asked 27,000 consumers in eight markets their opinion, 97% of them said they now expect brands to use technology ethically.
Many people are...
a) outraged where their data ends up
b) resent tech giants for fueling negative social impacts
c) frustrated over tech’s over-promising and under-delivering
As a result, people demand ethical AI and algorithms that deliver fair and unbiased decisions. AI and algorithms decide a disproportionate amount of important decisions in our lives.
So it wasn’t pretty news to hear facial recognition software was proven to be significantly more reliable on white male faces. Or hearing that Amazon’s algorithmically-fueled hiring tool was biased towards women.
